Todd Pruyn is an award-winning designer and creative director. He concepted, founded and built the in-house creative department - from scratch - at Activision by focusing on gameplay capture and development literacy. He grew the team to include design, screenshots, trailer production, packaging design and user acquisition. Creativity at scale is a challenge unto itself, but by the time he left Activision, he had grown the team to 80 creative professionals and regularly delivered thousands of AAA-quality art assets per year. And his love for games never diminished over the years - with more than 70 game credits - never forgetting that the mission is to generate passion for games by introducing players to the games themselves.