NJ Falk is a multiple Webby, Davey, and Communicator award-winning creative, journalist and serial entrepreneur focused on emerging luxury, fashion, lifestyle and direct-to-consumer brands.
Falk’s current roles are as the Managing Partner of Athletic Propulsion Labs (APL), the women’s and men’s luxury performance athletic footwear brand and as a Co-Founder & Chief Mentorpreneur™ (a term she trademarked) at The Forward Female which is a consulting and creative agency for female entrepreneurs. As an e-commerce pioneer and expert, Falk also juggles her roles as an angel investor, mentor and strategic advisor for female-focused, luxury and consumer brandsincluding 11 Honoré, Starface, Bumo Work, Artha, Modern Picnic, DeMarson, The FLOORR, Mr. Feelgood and The Bunker.
Falk’s deep involvement in the fashion world and the creative community includes being a member of the Vogue Vanguard, a brand ambassador for Net-A-Porter and Italist, a member of the IAVA (International Academy of Visual Arts), an Executive Member of the IADAS (International Academy of Digital Arts and Sciences) as well as a judge for the past ten years, The Female Founder Collective and a Board Member of the NYU Stern School of Business Luxury and Fashion Council. Falk has also been named a “Style Icon” by Louis Vuitton,one of LA’s “Leading Ladies Of Style” by Angeleno Magazine, is the muse of famed jeweler Martin Katz, and recently featured as one of Cupshe’s Women Making Waves.
Falk’s prior positions at American Express, MGM, Universal Studios, and The Wedding Channel as well as the Founder and Creative Director of her former award-winning branding, advertising and digital agency, The UXB, and her blog The Blonde And The Brunette give her unique perspectives on challenges women face in their business and personal lives which she shared until recently as an on-going Forbes Contributor.
Her work has also being featured in FORTUNE, MONEY INC, GOOP, C Magazine, PopSugar, and other publications. She does it all with a bit of élan and a steady stream of lattes. @njfalk