Adelaide DANIELL

Adelaide grew up in Sydney, Australia, and studied Communication Design at the Royal Melbourne Institute of Technology where her interest in design and tech started.

Adelaide began her career in graphic design, specifically branding, before establishing a multidisciplinary studio based in Melbourne. Adelaide’s studio worked with a broad range of clients in Australia, Europe, the U.S., and China, with focus on packaging, web and textile design, photography, and video production.

Now in San Francisco, Adelaide is the Creative Director at Zoox. Zoox is a robotics company (recently acquired by Amazon) building fully autonomous, completely electric Robotaxis. During her time at Zoox, Adelaide has led brand development, the color material finish of the vehicle and various marketing campaigns – the highlight being the 2020 product reveal.

In a rapidly changing world, Adelaide is passionate about the intersection of thoughtful design and intuitive technology.