NON-TRADITIONAL

Quay Australia X Cannes 2019

For the first time, JCDecaux has partnered with Talent Village and co-created a campaign of influence, across 230 screens in Paris throughout the Monoprix and monop’ showcases, in order to promote Quay’s new collection of anti-blue light glasses.

Across the city, ultra HD screens illustrated the high-quality campaign library, which allowed passers-by to discover the Instagram publications of activated by true talent. The design also showcased the comments and likes achieved by these hyper-engaged professionals whose audience data, interests and personality successfully aligned with the brand’s target market in order to maximise results.

In total, more than 200,000 spots broadcasted the co-created content which included a call to action so that passers-by could be redirected to Quay’s website and discover the complete collection. Consequently, this influence campaign generated more than 2 million impressions, 6% engagement and more than 90,000 likes and comments.

CREATIVE AWARDS

PRINT

Editorial/Personal

Editorial/Personal
SUPERVISION
Editorial/Personal
MAKING PICTURES
Editorial/Personal
APOSTROPHE
Editorial/Personal
ALYSSA PIZER MGMT
Editorial/Personal
PAT BATES & ASSOC.
Editorial/Personal
SUPERVISION
Editorial/Personal
ALYSSA PIZER MGMT
Editorial/Personal
RAY BROWN REPRESENTS
Editorial/Personal
APOSTROPHE
Editorial/Personal
ADB AGENCY x SAVVIE
Editorial/Personal
LOOKING GLASS FILMS
Editorial/Personal
WSM
Editorial/Personal
ANDERSON HOPKINS
Editorial/Personal
DAY REPS
Editorial/Personal
LOOKING GLASS FILMS
CREATIVE AWARDS

PRINT

Advertising

Advertising
HYPERIONLA
Advertising
SEE MANAGEMENT
Advertising
CA1 CA2 CORNELIA ADAMS
Advertising
APOSTROPHE
Advertising
BERNSTEIN & ANDRIULLI
Advertising
ADB AGENCY x SAVVIE
Advertising
ALYSSA PIZER MGMT
Advertising
MAKING PICTURES
Advertising
DAY REPS
Advertising
SEE MANAGEMENT
CREATIVE AWARDS

PRODUCTION

Advertising

Advertising
GABY CORRÊA PRODUCTIONS
Advertising
JN PRODUCTION
Advertising
HYPERIONLA
Advertising
JN PRODUCTION
Advertising
MS4 PRODUCTION
Advertising
GABY CORRÊA PRODUCTIONS
Advertising
MS4 PRODUCTION
CREATIVE AWARDS

NON-TRADITIONAL

Social

Social
SUITE SPOT
Social
SUITE SPOT
CREATIVE AWARDS

NON-TRADITIONAL

Experiential

Experiential
IGLOO VISION
CREATIVE AWARDS

POST PRODUCTION

CGI

CGI
ANDERSON HOPKINS
CGI
CURVE DIGITAL
CGI
STEELWORKS
CGI
INDUSTRIAL COLOR
CGI
BERNSTEIN & ANDRIULLI
CGI
INDUSTRIAL COLOR
CGI
STEELWORKS
CGI
RAY BROWN REPRESENTS
CREATIVE AWARDS

POST PRODUCTION

Retouching

Retouching
DTOUCH CREATIVE
Retouching
DTOUCH CREATIVE
Retouching
HAPPY FINISH
CREATIVE AWARDS

SPECIAL PROJECT

 

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