For the first time, JCDecaux has partnered with Talent Village and co-created a campaign of influence, across 230 screens in Paris throughout the Monoprix and monop’ showcases, in order to promote Quay’s new collection of anti-blue light glasses.
Across the city, ultra HD screens illustrated the high-quality campaign library, which allowed passers-by to discover the Instagram publications of activated by true talent. The design also showcased the comments and likes achieved by these hyper-engaged professionals whose audience data, interests and personality successfully aligned with the brand’s target market in order to maximise results.
In total, more than 200,000 spots broadcasted the co-created content which included a call to action so that passers-by could be redirected to Quay’s website and discover the complete collection. Consequently, this influence campaign generated more than 2 million impressions, 6% engagement and more than 90,000 likes and comments.