In celebration of Frank’s RedHot turning 100 this year, we teamed up with global agency group Grey to
produce this 5-hour live game show during Super Bowl LIV. Viewers could join the game on Twitter and
engage with each spin using #FranksSweepstakes on Twitter for the chance to win $36.5k and prizes from
dozens of sponsors. The stream gained over 200,000 viewers and #FranksSweepstakes was trending
throughout the game.