VIDEO

PUMA x BALMAIN

Advertising
Represented by
MAAVVEN

PUMA x Balmain with Cara Delevingne:Maavven was enlisted as creative agency to partner with Puma and Balmain on a year long campaign to launch and promote the PUMA x BALMAIN created with Cara Delevingne collection. The campaign consisted of a series of videos directed by Philippa Price, images shot by Brianna Capozzi, and an exclusive launch event in Los Angeles featuring choreography by fellow MAAVVEN artist Jasmine Albuquerque. Creative Director Philippa Price collaborated with Balmain’s Creative Director, Olivier Roustieng and Cara to create a powerful, boxing-inspired, interactive campaign focusing on real-life stories of people who are actually fighting today’s good fights: those bravely taking a stand for what they believe in and those defending everyone’s right to be themselves. The cast was made up of individuals who embodied a diverse range of “fighting” stories, from Mariah Bahe, a 15 year old fighting to be the first Navajo boxer to win the Olympics, to Cassils, who’s fight for trans and human rights is expressed through their awe inspiring visual and performance art. The campaign’s aesthetic was that of a gritty fight club, consisting of 10 video clips featuring Cara fighting herself in a boxing ring and 8 spots highlighting each cast member. Credits:Creative Agency: MAAVVENExecutive Producer: Coleen HaynesExecutive Producer: Robin FrankCreative Director: Philippa PriceDirector: Philippa PriceDirector of Photography: Jordan BlackProduction Designer: Deborah EvansChoreographer: Jasmine Albuquerque Stylist: Savannah Baker

CREATIVE AWARDS

PRINT

Editorial/Personal

Editorial/Personal
SUPERVISION
Editorial/Personal
MAKING PICTURES
Editorial/Personal
APOSTROPHE
Editorial/Personal
ALYSSA PIZER MGMT
Editorial/Personal
PAT BATES & ASSOC.
Editorial/Personal
SUPERVISION
Editorial/Personal
ALYSSA PIZER MGMT
Editorial/Personal
RAY BROWN REPRESENTS
Editorial/Personal
APOSTROPHE
Editorial/Personal
ADB AGENCY x SAVVIE
Editorial/Personal
LOOKING GLASS FILMS
Editorial/Personal
WSM
Editorial/Personal
ANDERSON HOPKINS
Editorial/Personal
DAY REPS
Editorial/Personal
LOOKING GLASS FILMS
CREATIVE AWARDS

PRINT

Advertising

Advertising
HYPERIONLA
Advertising
SEE MANAGEMENT
Advertising
CA1 CA2 CORNELIA ADAMS
Advertising
APOSTROPHE
Advertising
BERNSTEIN & ANDRIULLI
Advertising
ADB AGENCY x SAVVIE
Advertising
ALYSSA PIZER MGMT
Advertising
MAKING PICTURES
Advertising
DAY REPS
Advertising
SEE MANAGEMENT
CREATIVE AWARDS

PRODUCTION

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GABY CORRÊA PRODUCTIONS
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JN PRODUCTION
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HYPERIONLA
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JN PRODUCTION
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MS4 PRODUCTION
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GABY CORRÊA PRODUCTIONS
Advertising
MS4 PRODUCTION
CREATIVE AWARDS

NON-TRADITIONAL

Social

Social
SUITE SPOT
Social
SUITE SPOT
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NON-TRADITIONAL

Experiential

Experiential
IGLOO VISION
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POST PRODUCTION

CGI

CGI
ANDERSON HOPKINS
CGI
CURVE DIGITAL
CGI
STEELWORKS
CGI
INDUSTRIAL COLOR
CGI
BERNSTEIN & ANDRIULLI
CGI
INDUSTRIAL COLOR
CGI
STEELWORKS
CGI
RAY BROWN REPRESENTS
CREATIVE AWARDS

POST PRODUCTION

Retouching

Retouching
DTOUCH CREATIVE
Retouching
DTOUCH CREATIVE
Retouching
HAPPY FINISH
CREATIVE AWARDS

SPECIAL PROJECT

 

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