NON-TRADITIONAL

CREATIVE AWARDS WINNER WESTCOAST 2020 CATEGORY
Experiential

puma-x-balmain-full-show

PUMA x BALMAIN

Experiential
Represented by
MAAVVEN

PUMA x Balmain with Cara Delevingne: Maavven was enlisted as creative agency to partner with Puma and Balmain on a year long campaign to launch and promote the PUMA x BALMAIN created with Cara Delevingne collection. The campaign consisted of a series of videos directed by Philippa Price, images shot by Brianna Capozzi, and an exclusive launch event in Los Angeles. Creative Director Philippa Price collaborated with fellow MAAVVEN artist Jasmine Albuquerque on the choreography for the video campaign and together they reimagined the campaign creative for the launch event which was art directed to feel like a fight club and featured set pieces decorated to match the collection and an interactive boxing booth. The PUMAxBalmain collection was worn by dancers who performed a 20 minute performance piece evoking the duality of emotions behind any fight, whether it be physical or emotional, themes of anger vs. empathy, defeat vs. perseverance, endurance, truth, forgiveness, and most importantly, love for oneself and all humans. Credits:Creative Agency: MAAVVENExecutive Producer: Coleen HaynesExecutive Producer: Robin FrankCreative Director: Philippa PriceProducer: Tony SchubertProduction Designer: Deborah EvansChoreographer: Jasmine Albuquerque Stylist: Savannah Baker

CREATIVE AWARDS

PRINT

Editorial/Personal

Editorial/Personal
SUPERVISION
Editorial/Personal
MAKING PICTURES
Editorial/Personal
APOSTROPHE
Editorial/Personal
ALYSSA PIZER MGMT
Editorial/Personal
PAT BATES & ASSOC.
Editorial/Personal
SUPERVISION
Editorial/Personal
ALYSSA PIZER MGMT
Editorial/Personal
RAY BROWN REPRESENTS
Editorial/Personal
APOSTROPHE
Editorial/Personal
ADB AGENCY x SAVVIE
Editorial/Personal
LOOKING GLASS FILMS
Editorial/Personal
WSM
Editorial/Personal
ANDERSON HOPKINS
Editorial/Personal
DAY REPS
Editorial/Personal
LOOKING GLASS FILMS
CREATIVE AWARDS

PRINT

Advertising

Advertising
HYPERIONLA
Advertising
SEE MANAGEMENT
Advertising
CA1 CA2 CORNELIA ADAMS
Advertising
APOSTROPHE
Advertising
BERNSTEIN & ANDRIULLI
Advertising
ADB AGENCY x SAVVIE
Advertising
ALYSSA PIZER MGMT
Advertising
MAKING PICTURES
Advertising
DAY REPS
Advertising
SEE MANAGEMENT
CREATIVE AWARDS

PRODUCTION

Advertising

Advertising
GABY CORRÊA PRODUCTIONS
Advertising
JN PRODUCTION
Advertising
HYPERIONLA
Advertising
JN PRODUCTION
Advertising
MS4 PRODUCTION
Advertising
GABY CORRÊA PRODUCTIONS
Advertising
MS4 PRODUCTION
CREATIVE AWARDS

NON-TRADITIONAL

Social

Social
SUITE SPOT
Social
SUITE SPOT
CREATIVE AWARDS

NON-TRADITIONAL

Experiential

Experiential
IGLOO VISION
CREATIVE AWARDS

POST PRODUCTION

CGI

CGI
ANDERSON HOPKINS
CGI
CURVE DIGITAL
CGI
STEELWORKS
CGI
INDUSTRIAL COLOR
CGI
BERNSTEIN & ANDRIULLI
CGI
INDUSTRIAL COLOR
CGI
STEELWORKS
CGI
RAY BROWN REPRESENTS
CREATIVE AWARDS

POST PRODUCTION

Retouching

Retouching
DTOUCH CREATIVE
Retouching
DTOUCH CREATIVE
Retouching
HAPPY FINISH
CREATIVE AWARDS

SPECIAL PROJECT

 

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