Mycogen provides customers with everything needed for Farming. The brief gave The Operators a chance to once again mix their love of practical, in-camera, stop motion animation, photography and set building with their in-house post production magic. Shooting a series of high quality films like these, coupled with a stills campaign, meant complex pre-visualizations, and months of set building. The landscape ended up being over 25ft wide. Nevertheless, The Operators' digital animation team blocked out and the full scope of movement before a single model was built. This meant the model makers and agency team had the blue prints and needed confidence. Stop Motion is a true art form; from the complexities of camera positioning, to the delicate lighting and art direction needed to bring the environments to life, all these details coupled with frame by frame animation helped the final campaign to life.
WATCH THE FINAL VIDEO HERE