Creaminal was thrilled to supervise the music of this unexpected advertising campaign for US bestseller perfume, Philosophy, Amazing Grace; together with director Camille Summers-Valli and Coty’s team. After exploring a few directions, from Pop to Psyche, Electronic and Dreamy music; we decided to emphasize the vintage spirit of the film by seeking in the American 50s. And this is how "Love Makes The World Go Round" from the amazing Barbara Lewis was unanimously chosen.
Campaign: Philosophy, Amazing Grace - "Moments of grace with Alycia Debnam-Carey"
Director: Camille Summers-Valli
Agency: Coty Inc.
Production: Frenzy Paris
Music: Love Makes the World Go Round by Barbara Lewis