Fifteen years ago, Mitchell stumbled across the work of Étienne-Jules Marey at the Musée d’Orsay. At the turn of the century Marey spent years designing, building, and then photographing the first comprehensive wind tunnel experiments. The photos were spectacular. Shortly after seeing the exhibit, Mitchell called his friend Alain Roussel and together, they managed to build their own working device, which Mitchell used that year for a project. Since then, Mitchell longed to revisit this idea. When the opportunity to shoot Tom Ford’s Lunar New Year campaign came knocking at Mitch’s door, he was inspired by longtime collaborator and Apostrophe set designer, Megan Caponetto, to go back and dust off the old wind machine. The experimentation with light and the wind machine lended a hand to creating an extraordinary and ethereal spot praised by Tom Ford himself. The following three spots are the culmination of Mitchell’s brilliant mind.