This project for Louis Vuitton was part of an ongoing series based around the question of what it is to be male. With each of the past projects asking what did you learn as a boy, as a teenager, as a man and for this project; What did you learn from your father? The casting is of particular interest in this project with Ashton Sanders star of Oscar winning movie Moonlight and rising star Duke Nicholson (grandson of Jack Nicholson). The visual artist Sandy Kim shot and Directed the project under the Creative Direction of Lina Kutsovskaya of Be Good Studios, alongside Virgil Abloh’s vision for LV Menswear. Shot across multiple locations in one day Rosco Production orchestrated the project, bringing together an almost solely based LA based team.