In 2017, for the pre-Christmas period, we supported creative agency Haygarth on Behind the Layers, a multi-sensory tasting experience at London's Westfield centre for Ferrero Rocher.
A key ingredient was Igloo Shared VR. Two of our 6-metre cylinders were used as the backdrop for the 45-minute experience, which took guests deep into the heart of Ferrero Rocher. For audiences to appreciate the complex taste of Ferrero Rocher, they needed an experience that would engage as many senses as possible.
In a spectacular setting that changed with every mouthful, five delicious mini-desserts were hand-made in front of visitors’ eyes, each one inspired by the iconic layers of whole hazelnut, smooth chocolate, crispy wafer, hazelnut pieces and glittering gold. Innovative 360° projection combined with the food experience delighted the guests’ senses for a truly unique experience.