POST PRODUCTION

CREATIVE AWARDS WINNER WESTCOAST 2020 CATEGORY
CGI
CASPER

CASPER

CGI
Represented by
STEELWORKS

Click here to view the video.

The world of home furnishings and interior design is turning heavily to CGI, and for good reason. With levels of adaptability and customization that would be difficult to achieve with live photography and videography, CGI is a great solution. Casper, who recognizes the benefits of CGI, has started utilizing this process for their packaging renders as well as digital and print content. Steelworks has been working closely with the mattress company to create a series of product renders, animations, as well as still images. This project is a comprehensive look at the possibilities that CGI creates for the world of interiors - from being able to prop style quickly and flexibly as needed to being able to adjust lighting, angles, and textures without having to reset up an entire shoot. The animation especially shows how far CGI has come in achieving a photorealistic look that makes you ask, “is this CGI or is this real?”

CREATIVE AWARDS

PRINT

Editorial/Personal

Editorial/Personal
SUPERVISION
Editorial/Personal
MAKING PICTURES
Editorial/Personal
APOSTROPHE
Editorial/Personal
ALYSSA PIZER MGMT
Editorial/Personal
PAT BATES & ASSOC.
Editorial/Personal
SUPERVISION
Editorial/Personal
ALYSSA PIZER MGMT
Editorial/Personal
RAY BROWN REPRESENTS
Editorial/Personal
APOSTROPHE
Editorial/Personal
ADB AGENCY x SAVVIE
Editorial/Personal
LOOKING GLASS FILMS
Editorial/Personal
WSM
Editorial/Personal
ANDERSON HOPKINS
Editorial/Personal
DAY REPS
Editorial/Personal
LOOKING GLASS FILMS
CREATIVE AWARDS

PRINT

Advertising

Advertising
HYPERIONLA
Advertising
SEE MANAGEMENT
Advertising
CA1 CA2 CORNELIA ADAMS
Advertising
APOSTROPHE
Advertising
BERNSTEIN & ANDRIULLI
Advertising
ADB AGENCY x SAVVIE
Advertising
ALYSSA PIZER MGMT
Advertising
MAKING PICTURES
Advertising
DAY REPS
Advertising
SEE MANAGEMENT
CREATIVE AWARDS

PRODUCTION

Advertising

Advertising
GABY CORRÊA PRODUCTIONS
Advertising
JN PRODUCTION
Advertising
HYPERIONLA
Advertising
JN PRODUCTION
Advertising
MS4 PRODUCTION
Advertising
GABY CORRÊA PRODUCTIONS
Advertising
MS4 PRODUCTION
CREATIVE AWARDS

NON-TRADITIONAL

Social

Social
SUITE SPOT
Social
SUITE SPOT
CREATIVE AWARDS

NON-TRADITIONAL

Experiential

Experiential
IGLOO VISION
CREATIVE AWARDS

POST PRODUCTION

CGI

CGI
ANDERSON HOPKINS
CGI
CURVE DIGITAL
CGI
STEELWORKS
CGI
INDUSTRIAL COLOR
CGI
BERNSTEIN & ANDRIULLI
CGI
INDUSTRIAL COLOR
CGI
STEELWORKS
CGI
RAY BROWN REPRESENTS
CREATIVE AWARDS

POST PRODUCTION

Retouching

Retouching
DTOUCH CREATIVE
Retouching
DTOUCH CREATIVE
Retouching
HAPPY FINISH
CREATIVE AWARDS

SPECIAL PROJECT

 

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