CASPER

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The world of home furnishings and interior design is turning heavily to CGI, and for good reason. With levels of adaptability and customization that would be difficult to achieve with live photography and videography, CGI is a great solution. Casper, who recognizes the benefits of CGI, has started utilizing this process for their packaging renders as well as digital and print content. Steelworks has been working closely with the mattress company to create a series of product renders, animations, as well as still images. This project is a comprehensive look at the possibilities that CGI creates for the world of interiors - from being able to prop style quickly and flexibly as needed to being able to adjust lighting, angles, and textures without having to reset up an entire shoot. The animation especially shows how far CGI has come in achieving a photorealistic look that makes you ask, “is this CGI or is this real?”