Greg BURI

Group Creative Director, Writer | DAVID&GOLIATH

Greg Buri is currently Group Creative Director at David&Goliath Advertising overseeing work for the California Lottery, Shine On Sierra Leone and the agency’s first nonprofit initiative, Today, I’m Brave. Along with his brother, and climbing partner, he also helped launched TrekkingPartners.com, an independent travel platform, which was recently named the Lonely Planet’s top ranked travel resource for Nepal. Seven years ago, Greg found his way to LA from Canada thanks to a nonexistent border wall and has no plans to go back to the Arctic ad trenches any time soon. Before that he worked at Lowe Roche, TBWA, TAXI, and BBDO. His work has been featured in numerous international awards shows and publications, including One Show, Cannes, Clios, London Internationals, Communication Arts, AdWeek and Creativity.

questionnaire

1.) What was your very first job?

My very first job was at the age of 8. My official title was, “Jr. Janitor Of My Dad’s Office.” My Creative Directors were my older brother and sister. My first ad job was in Toronto as a Writer working for a Canadian ad icon named, Geoff Roche.

 

2.) Please describe, in your own words, what your job is and what work it entails.

At the end of the day, my job is to hone in on a problem and find a solution that hasn’t been thought of before. It requires working across disciplines, a whole lot of teamwork and being a constant student of my industry, and all those related to it.

 

3.) How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was the train of events that brought you to where you are today?

I was always a bit of a closet creative and fascinated by media but put most my energy into sports. Growing up in a resource-based town of 5000 people in northern British Columbia I didn’t have a lot of exposure to creative careers, so I discovered a path to one for myself. After a couple years of playing varsity soccer at university, I took a year off and explored the world. I met people who were making their way by going down different paths. I liked that approach to life, so when I got back to school I went down a completely different path and fell in love with writing. Now I’m in LA and get to work with some of the most talented creators in the world. It could definitely be worse.

 

4.) In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?

It’s true what the creative pundits say, “Creativity is everywhere.” I find inspiration by keeping my eyes and mind open to everything and everyone around me. I’m constantly jotting notes down in my notebook as nerdy as that sounds. I also find inspiration in getting as far away from my industry as possible and occasionally scrambling up a far-off mountain.

 

5.) If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?

I’m proud of a lot of work that I’ve done for different reasons—whether it’s an award, an innovation, or just something that’s truly insightful. Currently though, I’m most proud of the work I’m doing with the nonprofit we started, Today, I’m Brave. I get to apply my creative chops and media savvy to impact positive change. There’s no product, no bottom line and no end to which we can reach people. All we’re doing is using our skills to find, document and share Brave stories for the sole purpose of inspiring people. And it’s working. In only a year, we’ve touched millions around the world, including companies and other nonprofit organizations, who are now rising to whatever challenge they are facing.

jury

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Senior Director, Creative | BIOSSANCE
Director, Creative | IMAX
Independent Creative Consultant, ECD, CD
Senior Director, Media | ACTIVISION
Sr Art Director | JOHN PAUL MITCHELL SYSTEMS
Executive Creative Director | THE COMMUNITY SF
Chief Production Officer | SWIFT
Global Creative Director | DECKERS BRANDS
Creative Director | CURALEAF
Chief Creative Officer, Marketing Executive | EBAY
Head of Creative Production | AMAZON STUDIOS
Creative Director | NBC UNIVERSAL
Group Creative Director, Writer | DAVID&GOLIATH
Dir, Direct-to-Consumer | ANCHOR BREWING CO.
VP Executive Producer | EDELMAN LA
Director of Experiential Mktg | KIVA CONFECTIONS
Dir of Creative Content | INTERSCOPE RECORDS
VP, Global Brand Marketing | UNILEVER
Executive CD | SONY PICTURES ENTERTAINMENT
Chief Brand Architect | CAVU VENTURE PARTNERS
SVP, Director of Assets and Content | DEUTSCH LA
Creative Director | FACEBOOK
VP, Photo Publicity | FOX ENTERTAINMENT
Dir. of Creative Services | RIOT GAMES
VP Creative Services | OGILVY Mexico
Group Creative Director | SAATCHI & SAATCHI
Dir of Brand & Visual Design | FUSEPROJECT
Creative Director | UBER
Founder & Editorial/Creative Director | ISSUE
Sr Director Creative Prod Gbl Brand Imaging | NIKE
Executive Creative Director | PHENOMENON
Executive Creative Director | SID LEE
Group Creative Director | 72ANDSUNNY
Design Director | PHENOMENON
VP, Global Creative | LIONSGATE FILMS
Creative Director | SEPHORA
Executive Creative Director | LINKEDIN
Creative Director | VVEEKENDS CREATIVE BUREAU
Global Sr. Creative DIrector | PRINCESS CRUISES
Global Creative Director | MURAD
Executive Director Integrated Production | BSSP
Digital Marketing Manager | 7 FOR ALL MANKIND
VP Creative | GAMETIME
Creative Director | THE CLOROX COMPANY
VP Marketing | RAKUTEN
VP Licensing, Merchandising & Design | UNIQLO
Director of Content | URBAN DECAY
Head of Strategy | BBH LA
Director Of Production & Business Affairs | MEKANISM
Producer / Enterprise Brand Creative | CAPITAL ONE
VP, Creative | RAKUTEN
Director of Production | RESTORATION HARDWARE
Director of Photography | WILLIAMS-SONOMA
Founder, Creative Director | FERNWEH LAND LLC
Sr. Manager, Brand Marketing | SWEETGREEN
VP, Creative Content | HUDSON JEANS
VP Global Creative Director, Brand Design | NIKE
VP of Creative Content | INTERSCOPE RECORDS
Creative Director | FACEBOOK
Creative Director | RPA
Vice President | CALLISONRTKL
President | 215MCCANN
Director Marketing | OAKLEY
Creative Dir. | SONY PICTURES ENTERTAINMENT
Chief Marketing Officer | MOZILLA
Co-Founder & CCO | BATTERY AGENCY
VP, Diversity & Inclusion | SONY PICTURES ENT.
Creative Director | TWITTER
Senior Art Director | SALES FORCE
Art Director | SEGA
VP Creative Director | STILA COSMETICS
Sr. Creative Director | FOX SPORTS
Head of Creative Operations, Central Creative | UBER
Creative Director | NORDSTROM
Director, Head Of Production | LINKEDIN
Senior Digital Marketing Manager | ASICS
Director, Global Social Media | ORACLE
Senior Director, Creative Services | ARITZIA
Sr. Designer | DOORDASH
Art Director | FACEBOOK
Executive Creative Director | FCB West
Managing Art Producer | STARBUCKS
Senior Director / Group Creative Director | APPLE
Creative Director | ANOMALY LA
Dir. Branded Content Production | FX NETWORKS
Creative Director | SAATCHI & SAATCHI
Creative Director | KASTNER LA
Executive Dir, Production | ABC ENTERTAINMENT
Sr. Creative Director | DOLLAR SHAVE CLUB
Senior Art Director | SEPHORA
Group Creative Director | PUBLICIS SAPIENT
Executive Creative Director | DDW
Chief Creative Officer | HEADSPACE
Executive Creative Dir, Branded Content | DISNEY
Sr CD, Marketing Creative | ACTIVISION BLIZZARD
VP of Photo Production | SONY PICTURES ENT.
Dir of Creative Content | INTERSCOPE RECORDS
Creative Director, Group Design Manager | INTUIT
VP Global Creative Director | SMASHBOX LA
Senior Art Director | NYX COSMETICS
Co-Founder | CHAPTER SF
Pres, Mktg+National Acct | HEALTH-ADE KOMBUCHA
VP, Creative Services | WARNER RECORDS
Sr Design Dir | JOHN PAUL MITCHELL SYSTEMS
ECD, Head Art & Design | DAVID&GOLIATH
Senior Art Director | VANS
Art Director | VANS
Dir of Digital Marketing + E-Commerce | FOODSTIRS
Creative Director/Partner | THEORY SF
Dir of Music Video & Creative Content | INTERSCOPE
Creative Director
Chief Marketing Officer | PIXI BEAUTY
Global Head of Creative, ECD | YOUTUBE
Creative Lead, Special Initiatives | GOOGLE
Global Creative Lead, Media Lab | GOOGLE
Head of Creative | DOORDASH
Sr. Art Director | SEPHORA
Director of Creative | MATTEL, INC.
Content Program Manager | BASIC @ GOOGLE
Chief Creative Officer | OMELET
CEO / Founder | WALTON ISAACSON
Director of Creative | ASICS AMERICA
Photo and Video Producer | THIRDLOVE
Chief Creative Officer | POP
Executive Creative Advisor | PELOTON INTERACTIVE
Creative Director | TWITTER
VP Creative I Creative Director | BLUESTEM
Senior Photography Producer
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