Nike Labs Commissioned Rosco Production to produce the content for their latest collaboration with London based designer Martine Rose. The collection was routed in "Norm-Core" and combined UK style tracksuits with middle-America-Dad trainers. To mirror the collection, we cast regular talent that were both eccentric and would relevant to the brand. The videos were shot by Rosie Marks and distributed on social media with links to Craig’s List in London and New York where the product was officially sold. The buyer then journeyed to the talent’s home to pick-up the product directly from them.