POST PRODUCTION

CREATIVE AWARDS WINNER WESTCOAST 2019 CATEGORY
CGI
NIKE TECH PACK

In continuing the long running partnerships with Nike Global and Director Daniel Sannwald, Studio Private created a world in both film and stills reflective of the Nike Tech Pack 2019 range.
The collection combines technologically advanced materials with progressive construction methods, allowing both flexible freedom of movement as well as breathable shielding from the elements.

Spread between lifestyle, running and training Studio Private coupled individual CGI, VFX and retouch treatments with each category to differentiate between product types. Running required a new-take on speed of motion that felt routed in technology, Lifestyle an amped retouched solarised look and training a representation of fluid-like flexibility was addressed with warps and further skewing of reality.

The overall look to film and stills was devised to best let neon’s pop and metallics glisten. Richness of tonal blues and darkening of skin in grade set off the unique silver-white solarised treatment, further mimicking the collection in it’s hyper-real ‘space-race’ nature - while editing is dynamic and sport inspired, but with flurries of the other-worldly athletes.

CREATIVE AWARDS

VIDEO

Non-Advertising

Non-Advertising
MONOTYPE
Non-Advertising
SOHO CURIOUS & CO.
Non-Advertising
SARAH LAIRD & GOOD COMPANY
Non-Advertising
BLUE ZOO

VIA

Non-Advertising
TRICIA JOYCE
Non-Advertising
WEBBER REPRESENTS
Non-Advertising
APOSTROPHE
CREATIVE AWARDS

PRINT

Editorial/Personal

Editorial/Personal
D+V MANAGEMENT
Editorial/Personal
DSREPS
Editorial/Personal
WEBBER REPRESENTS
CREATIVE AWARDS

PRINT

Non-Advertising

Non-Advertising
M.A.P.
Non-Advertising
SARAH LAIRD & GOOD COMPANY
Non-Advertising
ART & MOTION
Non-Advertising
ROSCO PRODUCTION
Non-Advertising
WEBBER REPRESENTS
Non-Advertising
SUPERVISION
Non-Advertising
PAT BATES & ASSOCIATES
Non-Advertising
TPD
Non-Advertising
SUPERVISION
Non-Advertising
APOSTROPHE
Non-Advertising
ANDERSON HOPKINS
Non-Advertising
ALYSSA PIZER
Non-Advertising
TRICIA JOYCE
Non-Advertising
SUPERVISION
Non-Advertising
AGENCY MJ
Non-Advertising
SARAH LAIRD & GOOD COMPANY
CREATIVE AWARDS

PRINT

Advertising

Advertising
FREEMAN & LE TOURNEAU
Advertising
ART & MOTION
Advertising
BERNSTEIN & ANDRIULLI
Advertising
ART & MOTION
Advertising
THE GARDEN PARTY
Advertising
WALTER SCHUPFER
Advertising
ALYSSA PIZER
Advertising
MONOTYPE
Advertising
WALTER SCHUPFER
Advertising
AGENCY MJ
Advertising
JUDY CASEY
Advertising
APOSTROPHE
Advertising
PAT BATES & ASSOCIATES
Advertising
LOOKING GLASS FILMS
CREATIVE AWARDS

PRODUCTION

Advertising

Advertising
MINT PRODUCTIONS
Advertising
A-M-E
Advertising
JN PRODUCTION
Advertising
M SS NG P ECES
Advertising
MY BEAUTIFUL CITY
CREATIVE AWARDS

NON-TRADITIONAL

Social

Social
LOOKING GLASS FILMS
Social
M SS NG P ECES
Social
CLM
CREATIVE AWARDS

NON-TRADITIONAL

Experiential

Experiential
MY BEAUTIFUL CITY
Experiential
UNIT9
Experiential
BERNSTEIN & ANDRIULLI
CREATIVE AWARDS

NON-TRADITIONAL

AR/VR

AR/VR
HAPPY FINISH
AR/VR
TAYLOR JAMES
CREATIVE AWARDS

POST PRODUCTION

Retouching

Retouching
TAYLOR JAMES
Retouching
DTOUCH
Retouching
DTOUCH
CREATIVE AWARDS

PRINT

Special Project

Special Project
DSREPS
©2016 LE BOOK All Rights Reserved