NIKE TECH PACK

In continuing the long running partnerships with Nike Global and Director Daniel Sannwald, Studio Private created a world in both film and stills reflective of the Nike Tech Pack 2019 range.
The collection combines technologically advanced materials with progressive construction methods, allowing both flexible freedom of movement as well as breathable shielding from the elements.

Spread between lifestyle, running and training Studio Private coupled individual CGI, VFX and retouch treatments with each category to differentiate between product types. Running required a new-take on speed of motion that felt routed in technology, Lifestyle an amped retouched solarised look and training a representation of fluid-like flexibility was addressed with warps and further skewing of reality.

The overall look to film and stills was devised to best let neon’s pop and metallics glisten. Richness of tonal blues and darkening of skin in grade set off the unique silver-white solarised treatment, further mimicking the collection in it’s hyper-real ‘space-race’ nature - while editing is dynamic and sport inspired, but with flurries of the other-worldly athletes.