NON-TRADITIONAL

CREATIVE AWARDS WINNER WESTCOAST 2019 CATEGORY
Experiential

NIKE REACTLAND

NIKE

Experiential
Represented by
UNIT9

Wieden+Kennedy Shanghai wanted to create an experience people would never forget to promote the Nike React brand. UNIT9  were invited to build an installation across China that runners couldn’t stop talking about. It’s a real-time video game, and the players are the fans. UNIT9 set up the experience in four major cities and lucky visitors couldn’t wait to jump right in.

Using a green screen, UNIT9 snapped images of each player so they could place them directly into the game. Then they invited them to strap on a pair of Nike React shoes and run on a treadmill so they were moving through the game world as an actual character that looked just like them.   The virtual world harkened back to old school games, but with a modern twist—they ran through streets, jumped over obstacles and climbed up buildings based on real locations.  The features of the shoes were built seamlessly into the experience, and of course, there was an opportunity to snag their own pair when the game was finished.

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VIDEO

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SOHO CURIOUS & CO.
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SARAH LAIRD & GOOD COMPANY
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BLUE ZOO

VIA

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TRICIA JOYCE
Non-Advertising
WEBBER REPRESENTS
Non-Advertising
APOSTROPHE
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Editorial/Personal

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D+V MANAGEMENT
Editorial/Personal
DSREPS
Editorial/Personal
WEBBER REPRESENTS
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M.A.P.
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SARAH LAIRD & GOOD COMPANY
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ART & MOTION
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ROSCO PRODUCTION
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WEBBER REPRESENTS
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SUPERVISION
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PAT BATES & ASSOCIATES
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TPD
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SUPERVISION
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APOSTROPHE
Non-Advertising
ANDERSON HOPKINS
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ALYSSA PIZER
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SUPERVISION
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AGENCY MJ
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SARAH LAIRD & GOOD COMPANY
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Advertising

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FREEMAN & LE TOURNEAU
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BERNSTEIN & ANDRIULLI
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ART & MOTION
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THE GARDEN PARTY
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WALTER SCHUPFER
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ALYSSA PIZER
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MONOTYPE
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WALTER SCHUPFER
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AGENCY MJ
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JUDY CASEY
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APOSTROPHE
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LOOKING GLASS FILMS
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PRODUCTION

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MINT PRODUCTIONS
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A-M-E
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JN PRODUCTION
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M SS NG P ECES
Advertising
MY BEAUTIFUL CITY
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NON-TRADITIONAL

Social

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LOOKING GLASS FILMS
Social
M SS NG P ECES
Social
CLM
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NON-TRADITIONAL

Experiential

Experiential
MY BEAUTIFUL CITY
Experiential
UNIT9
Experiential
BERNSTEIN & ANDRIULLI
CREATIVE AWARDS

NON-TRADITIONAL

AR/VR

AR/VR
HAPPY FINISH
AR/VR
TAYLOR JAMES
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POST PRODUCTION

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Retouching
TAYLOR JAMES
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DTOUCH
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DTOUCH
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