Steelworks was presented with the task of creating a digital and print campaign for MedThink, a marketing agency focused on the healthcare and medical industry. The agency wanted to identify themselves as health focused, but with a unique and refreshing perspective. Their analytics-focused approach is meant to bring transformative insights to the healthcare world. With the campaign, they wanted to take a very organic and simple object (an apple) and have it transform into unexpected forms through a series of animations. Utilizing CGI, Steelworks was able to help them create a motion campaign that was both imaginative and beautiful.