NON-TRADITIONAL
State Farm went after NBA fans at All-Star Weekend by letting them get inside James Harden's head. Production Designer Ron Beach built a 15-foot 3D replica of the Houston Rockets player's head, installed on Santa Monica Pier. Fans went inside and played an interactive game developed by Joshua Davis to help Harden's State Farm agent Cole Perez (played by Oscar Nuñez) clear James' head of distractions ahead of the All-Star game. The stunt was part of the insurance brand's ongoing "Get An Agent That Gets You" campaign from State Farm and Translation.
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VIDEO
Advertising
M.A.P.
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VIDEO
Non-Advertising
FREEMAN & LE TOURNEAU
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Editorial/Personal
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Non-Advertising
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Advertising
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PRODUCTION
Advertising
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NON-TRADITIONAL
Social
SARAH LAIRD & GOOD COMPANY
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NON-TRADITIONAL
Experiential
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NON-TRADITIONAL
AR/VR
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POST PRODUCTION
CGI
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POST PRODUCTION
Retouching
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Special Project
