VIDEO

G Active by Gatorade

GATORADE

Advertising
Represented by
UNIT9

To introduce Gatorade’s new active water to the world, UNIT9 developed a completely new technology capable of generating a visual and literal representation of an active water. The ingenious installation combines art, photography and science to synchronize tiny droplets of G-Active so that together they form a character that jumps, runs and even kicks a punching bag. The end result is both stunning and quite poetic.
 
In order to pull this off, Gatorade created an intricate water rig from scratch, using mostly custom parts. The rig releases thousands of millimetric G-Active droplets in a millisecond forming a 3-D character. This rig is synchronized with a lighting system, which is also synchronized with a large-format digital camera that captures the frames and generates a stop-motion animation of this human-like water character coming to life. It was all done for real, with no tricks.

CREATIVE AWARDS

VIDEO

Non-Advertising

Non-Advertising
MONOTYPE
Non-Advertising
SOHO CURIOUS & CO.
Non-Advertising
SARAH LAIRD & GOOD COMPANY
Non-Advertising
BLUE ZOO

VIA

Non-Advertising
TRICIA JOYCE
Non-Advertising
WEBBER REPRESENTS
Non-Advertising
APOSTROPHE
CREATIVE AWARDS

PRINT

Editorial/Personal

Editorial/Personal
D+V MANAGEMENT
Editorial/Personal
DSREPS
Editorial/Personal
WEBBER REPRESENTS
CREATIVE AWARDS

PRINT

Non-Advertising

Non-Advertising
M.A.P.
Non-Advertising
SARAH LAIRD & GOOD COMPANY
Non-Advertising
ART & MOTION
Non-Advertising
ROSCO PRODUCTION
Non-Advertising
WEBBER REPRESENTS
Non-Advertising
SUPERVISION
Non-Advertising
PAT BATES & ASSOCIATES
Non-Advertising
TPD
Non-Advertising
SUPERVISION
Non-Advertising
APOSTROPHE
Non-Advertising
ANDERSON HOPKINS
Non-Advertising
ALYSSA PIZER
Non-Advertising
TRICIA JOYCE
Non-Advertising
SUPERVISION
Non-Advertising
AGENCY MJ
Non-Advertising
SARAH LAIRD & GOOD COMPANY
CREATIVE AWARDS

PRINT

Advertising

Advertising
FREEMAN & LE TOURNEAU
Advertising
ART & MOTION
Advertising
BERNSTEIN & ANDRIULLI
Advertising
ART & MOTION
Advertising
THE GARDEN PARTY
Advertising
WALTER SCHUPFER
Advertising
ALYSSA PIZER
Advertising
MONOTYPE
Advertising
WALTER SCHUPFER
Advertising
AGENCY MJ
Advertising
JUDY CASEY
Advertising
APOSTROPHE
Advertising
PAT BATES & ASSOCIATES
Advertising
LOOKING GLASS FILMS
CREATIVE AWARDS

PRODUCTION

Advertising

Advertising
MINT PRODUCTIONS
Advertising
A-M-E
Advertising
JN PRODUCTION
Advertising
M SS NG P ECES
Advertising
MY BEAUTIFUL CITY
CREATIVE AWARDS

NON-TRADITIONAL

Social

Social
LOOKING GLASS FILMS
Social
M SS NG P ECES
Social
CLM
CREATIVE AWARDS

NON-TRADITIONAL

Experiential

Experiential
MY BEAUTIFUL CITY
Experiential
UNIT9
Experiential
BERNSTEIN & ANDRIULLI
CREATIVE AWARDS

NON-TRADITIONAL

AR/VR

AR/VR
HAPPY FINISH
AR/VR
TAYLOR JAMES
CREATIVE AWARDS

POST PRODUCTION

Retouching

Retouching
TAYLOR JAMES
Retouching
DTOUCH
Retouching
DTOUCH
CREATIVE AWARDS

PRINT

Special Project

Special Project
DSREPS
©2016 LE BOOK All Rights Reserved