David Hughes directed the newest Hourglass Caution Mascara campaign film. The campaign was commissioned by the New York based creative agency Hugo and Marie and the makeup was done by Kanako Takase.
David Hughes utilizes his profound knowledge of the history of photography to create images of enduring wit and substance. Known best for his still life fashion photography, Hughes deploys a sophisticated lexicon of classical black-and-white photography through to striking and complex approaches to color. Hughes also creates memorable fashion editorial and advertising, often taking its cues from historical cultural references, which he reanimates in his contemporary image-making. His editorial stories have been published in 032c, 10, Arena Homme +, Beat, i-D, LOVE, Man About Town, Numero, Ponystep, V, and Vogue Homme Nippon. Hughes has also created artwork for musicians including Nick Cave, The Rolling Stones, Massive Attack, and Mark Ronson. His commercial clients include Bally, Burberry, Chivas Regal, Cole Haan, Dunhill, Ferragamo, J.W.Andereson, Louis Vuitton, Marc Jacobs, Marc Jacobs Fragrances, Prada, Sony, and William & Son. David Hughes’ personal projects include an evocative study of the Cammell Laird Shipyard in Merseyside, UK, after receivership and the closure of the shipyard. Hughes’ project was shown at the inaugural Frieze Art Fair in London and collected and exhibited by the Victoria and Albert Museum. He was also commissioned by Sony and FIFA to travel internationally and photograph the global impact of football. Hughes’ talent for photographically animating his subjects is also evident in his creation of all of the images for the Victoria and Albert Museum’s critically acclaimed book Ballgowns: British Glamour Since 1950.