FREEMAN & LE TOURNEAU worked on a lot of great healthcare projects, so when they were approached by McCann Health, they were delighted to get involved.
FREEMAN & LE TOURNEAU loves mixing mediums and nothing says cutting edge medical technology than a 3D holographic beating heart. So FREEMAN & LE TOURNEAU scrubbed up and headed down to Holborn Studios to film and photograph doctor’s healing hands. They set up a controlled and stylised lighting rig which worked for both photography and film and then re-mapped the lighting effects to the 3D beating heart.
The real star of the show was the holographic heart, FREEMAN & LE TOURNEAU were asked to create something beautiful and stylised whilst also keeping it anatomically correct. Both the agency and client went bold with this campaign, it’s so unusual to explore dark backgrounds with dynamic lighting setups with healthcare campaigns an we were excited to push the boundaries