Bela BORSODI

Bela Borsodi was born in Vienna in 1966. After studying graphic design and fine art he started to work as a photographer. In 1992 Bela moved to New York

and in 1999 he focused on still life photography, which is still a dominant aspect in his work. Most of the sets he creates, he develops and builds himself

as they are an integral part of his imagery and conceptual process. In 2013 Bela began to work on short films as a director. He lives & works in New York.

Today we present you with a personal project, Bela's first published work. "Unicorn" is comprised of a series of abstract still life photographs, which upon

further inspection reveal themselves to be tautly illustrative photographic rebus puzzles — allusive devices that use pictures to represent words or parts of words.

When viewed without context, the photographs contain a seemingly random conflation of imagery and items, but slowly patterns emerge through clues laid

throughout the frame. Objects appear precisely placed, and letters indicate verbal additions or subtractions. The images are composed entirely in camera. “They are ruthlessly governed by utmost restriction and inflexibility,” says Borsodi. “Creating a solvable functional puzzle AND a cohesive attractive meaningful photograph with a message was my initiative.” Each image’s word retains a strong connection to the artist himself, and in some ways can be viewed as a subliminal summary of the artist’s ethos and character.