Ballantines Whiskey wanted to work with artists who stayed true to their own story for their latest Hard Fired campaign. They wanted people who were unique and relevant to the brand story. Soho Curious & Co were tasked with finding the artist, managing all aspects of negotiation, communication and legalities. They found David Sena, a fire artist from New York and loved that his work was so different. His technique with fire worked so perfectly with the Hard Fired campaign.