Tara RIce is an Art Director originally from Vancouver, BC. Graduating from Emily Carr Institute of Art + Design, she worked on various brands for 3 years in Canada before relocating to New York City were she worked with Many high profile companies. In 2016 she relocated once again to LA where she is a Senior Art Director at NYX Professional Makeup with a focus on product branding. With a focus on media, fashion and beauty she has specialized in brands for the masses. Some highlights include working at Cosmopolitan.com helping them to retailor their brand for the digital age and Juicy Couture to breathe new life into their aging brand.


What was your very first job? 

My first job as a designer was at a small agency in Vancouver Canada called WOW Branding. I began as an intern and was hired as a junior afterwards.

As an intern/junior designer I mostly did the more basic tasks the guys didn’t want to do… prepare client presentations, prep files for press, work on a new brand of feminine hygiene products. They even had me making survey calls at one point.


How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today?

After wow branding I wasn’t sure the design world was right for me—it was a very masculine environment and the work just didn’t speak to me. It wasn’t until I began working for Jocelyn Fortier Creative that I really understood there was more out there. She introduced me to the world of fashion and opened my eyes to a world of imagery that wasn’t just a job but a passion. She was my greatest mentor.


In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?

It’s important to be constantly paying attention to the world. Research, news, museums, travel, all that stimulation that inspires new forms of thought and connects you with the trends of thought happening out there.


If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be? 

I am most proud of art projects, not the pieces that were client driven.


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