Executive Creative Director | DDW

Ross is passionate about design and brand integration across all touch points—from product development, identity, naming, packaging and retail design, to digital, mobile and experiential. Ross cut his teeth as a designer at Nike, then became Director of Advertising and Design at Capitol Records where he worked with Paul McCartney, Radiohead and Foo Fighters. Ross followed his passion for music, cars and branding to become SVP, Director of Design at Deutsch LA where he led creative for Mitsubishi Motors, TGI Fridays and DIRECTV.


He currently leads an eclectic group of creatives working with Starbucks, Amazon, Blue Point Brewing, Decathlon Sports, Layla Sleep and Energizer Batteries.


What was your very first job? 

Graphic designer at Nike

What does it feel like to look back at it now? 

It was a total free for all and I loved it and hated it. I worked 14 hour days 7 days a week and burned the midnight oil to the point where I was so sick of the shoe business, I had to bail. I lasted 4 years.

Please describe, in your own words, what your current job is and what work it entails.

I run a creative studio in the SF Bay Area (Sausalito). We’re primarily know for creating brands and renovating aging brands in the packaging world but we’ve evolved into being more of a full service agency. I work with clients and creative teams to craft strategically sound solutions – and kick as design.

How did you discover that the creative world is right for you? 

I’ve always been doing art and music. When I went to college, I studied painting and print making and then went on to study graphic design and advertising at Art Center in Pasadena.


Was there a time in your life that you credit to this discovery? 

I was studying painting in Italy and it just kinda clicked that art was my life.


Which train of events did bring you to where you are today? 

I’ve always been doing logos, packaging, advertising and websites… so when I was asked to move from LA to SF, it was kind of a no brainer. I love being a small independent creative agency. We’re nimble, fast, smart and built for the 21st century landscape.


In your constantly growing and expanding industry, how and where do you usually find inspiration to keep your work fresh, innovative and relevant? 

I believe in looking outside the industry. Music, art and travel have always been a great source of inspiration. I also like to hang out with my kids who are in their 20’s. They are bright and energetic with a million aspirations and insights.


If you had to pick one piece of work or project that you are most proud of, especially for the creative work and innovation it required rather than its recognition or industry success, what would it be? 

I’m really proud of our recent work for Layla Sleep. It’s a 360 degree brand experience from the ads to the website to the packaging unboxing experience. We were lucky enough to have a great team assembled on the strategy, design and copywriting as well as a killer social media team. I’m very excited to see how it plays out.


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