Romeo CERVAS

Creative Director | RPA

Romeo began his career as an Art Director, honing his craft on digital and traditional initiatives at McCann, Goodby and Y&R. Over the course of 15 years, he helped build integrated campaigns for clients such as McDonald’s, Microsoft, LEGO, HP, BET, ESPN, Musclepharm, NVIDIA, OneWest Bank and The ABC Network. Now as an Associate Creative Director at RPA Advertising, Romeo runs the day-to-day operations on all things social for clients such as Honda and Acura, as well as providing aid for RPA social initiatives and new business. Romeo has dedicated his career to shaping effective creative social and integrated strategies, building visual languages for brands and helping develop and grow the social arm within the agency.

 

Romeo’s work has been featured in AdWeek, Advertising Age, Creativity, Digiday, The Drum, The Shorty Awards and Fast Company. He also uses his experience to train the next generation of creatives by teaching a portfolio class for The Book Shop School of Ads, helping others embrace creativity in the rapidly changing landscape of art and commerce. As a new home owner and recent newlywed, Romeo has been frantically pinning Pinterest boards revolving around DIY design inspiration for couples with polar opposite interior design styles.

questionnaire

1.)     What was your very first job? 

My first job was selling telephone service door to door for what I now realize was a pyramid scheme of a business called NTC. Luckily, years I found my first advertising job as an Art Director at McCann Erickson/MRM in San Francisco.

 

2.)     Please describe, in your own words, what your job is and what work it entails.

As an Associate Creative Director at RPA Advertising, I run the day-to-day on all things social for Honda/Acura, RPA initiatives and new business. This entails managing multiple teams on creative and strategic approaches to effectively create content across multiple channels, building the social arm within the agency and educating clients on the opportunities within a space that’s constantly evolving.

 

3.)     How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today? 

Advertising fell into my lap in college when I was still undeclared. I was a traditional artist and loved computers, so my counselor asked me if I’d be interested in Art Direction. I asked, “what’s that?” Almost 2 decades later, I still can’t explain to my mom what I do.

 

4.)     In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?

By constantly looking at the world from a view other than my own.

 

5.)     If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be? 

Honda Accord Awards

 

6.)     Which creative disciplines do you commission most, and are most interested in seeing more of and why? (ie photo, film, social, experiential, vr, etc)

Social because it’s the way the world communicates with each other. Experiential because it connects with people on a 1 to 1 level. Innovation because it shows us new possibilities

jury

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