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Matt ORSER
Sr. Creative Director | DOLLAR SHAVE CLUB
Matt Orser started his career at a Chicago shop owned by George Lois named LOIS/EJL. While there he went from Intern to Art Director, learning under the folks who launched the first Corona campaign. From there, he put in a 5 year stint at Leo Burnett Chicago working on Nintendo, GM, Norelco, where he won the first Gold Lion in Cannes for Tampax & Always with Lauren Greenfield, now famous for the “Like A Girl” spot. Orser also worked on many global assignments for various Leo Burnett offices for P&G and GM. Next, Matt headed to Carmichael Lynch Minneapolis to work on Harley Davidson at a critical time of re-branding to the youth market. He and his partner were fortunate to create one of the few Harley commercials ever, a brand that has historically shied away from Broadcast or Online video.
From there, Matt joined The Community in Miami Beach as their first senior General Market creative in an effort to help bring in more youth-related General Market business. While there, Matt continued to produce award-winning work for MTV, VH1 and Volkswagen. He’s also worked at Crispin Porter & Bogusky in Miami to work on Best Buy and Ekocycle.
Matt Orser is now a Creative Director in the internal agency at Dollar Shave Club working across all products to help people love DSC.
He’s a Ross ‘Dress For Less’ enthusiast and often spends his weekends “Ross hopping,” sometimes hitting two and even three of the thrifty establishments in a morning. *Not to brag, but he once even hit four.
questionnaire
1. What was your very first job?
My First job was stock boy at a craft store called All The Makings (like Michael's) that is now out of business.
2. Please describe, in your own words, what your current job is and what work it entails.
My official responsibilities:
Brand | Creative Director: Contribute to brand campaigns in concept and executions across all channels. Execution includes contributing to post production for videos, designing digital advertising and social assets, print and any other channel specific deliverables required. Support from the entire design team is available, however, this role overseas the creative direction and ensures all pieces ladder up to the campaign concept
Acquisition & growth | Creative Director: Lead and oversee the team that concepts and executes for acquisition and organic social output. This includes overseeing video production (in-house and out of house) & digital/print advertising and keeping an eye on making our social best in class. Paired with a copy CD to ensure that the growth & act creative team is consistently (monthly) producing high performing evergreen ads across all viable channels.
3. How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today?
Maybe a parent teacher conference where my 6th grade teacher Mrs. Mason told my mom, "all he does is draw graffiti in class everyday."
4. In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?
There's no one place or thing that inspires me. It's more of a mindset of being a complete nerd for finding something new and cool.
5. If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?
I'm always most proud of the last thing I've done. Anything older than that I get bored of. That being, our Getting Ready long form spot with Steve Ayson and OOH in Times Square. Very proud to work for a company that has the bravery to do this kind of honest and entertaining work.
