Mary CUPPONE

Sr. Art Director | AKQA

Passionate about advertising, creative design and innovation, I spent my last 10 years working in top Digital Adv Agencies moving from Barcelona to Madrid, Milan - and most recently - San Francisco. During this time I have been conceptualizing and designing for renowned global brands, working across various sectors such as travel, automotive, fashion, finance and tech consumer goods.
Addicted to unexpected experiences, discovery of the world and brilliant ideas, what moves me - literally - is the opportunity to work with exceptionally talented people who are humble and always strive for the best.

questionnaire

1.)     What was your very first job? 

I was 13 and I wanted a new cellphone. I asked my dad and he told me when you’ll have a job you’ll buy yourself a new cellphone. So I went out and got a job as a waitress in a local restaurant in my town. I worked there for 15 days (enough to make the money I needed) than I resigned and got myself that new cellphone.

 

2.)     Please describe, in your own words, what your job is and what work it entails.

I think about ideas to make people “ah” and I create visuals to make people “oooooh".

 

3.)     How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today?

As a kid I was just wild. Nothing could made me stop of jumping and climbing and running and fighting but a piece of paper and a pencil case full of colored sharpies. That was it, creativity and colors have always been part of my life and a passion I developed growing up. While still completing my bachelor in Art Direction I had the chance to join one of the first pure digital creative agencies in Barcelona and since then I continued building my career in this space.

 

4.)     In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant? 

I try to change city and possibly country and/or continent every few years. That’s what enriched me so much so far personally and professionally: experiencing different cultures, extremely diverse point of views and meeting amazing people along the way has been a perfect recipe.

 

5.)     If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be? 

I had the chance to collaborate with Google (Street View) to showcase the interiors of a Museum in Milan. A first-of-its-kind project combining technology, art and history to make a piece of my City accessible for millions of people around the world.

 

6.)     Which creative disciplines do you commission most, and are most interested in seeing more of? (ie photo, film, social, experiential, vr, etc)

For sure photography and motion are the major ones, but on a selfish level I’d love to have the ability to explore more space design: event, installations and whatnot.

jury

Art Producer | VANS
Creative Consultant
Art Director | JOHN PAUL MITCHELL
Sr Producer | THE NORTH FACE
Director, Brand Strategy | TWITTER
VP Creative Director | RPA
Creative Director | DECKERS - UGG
Communications Manager | INSTAGRAM
Photo Director | ORACLE
Photo Director | GOOGLE
Global Creative Director | STARBUCKS
Creative Director | DISNEY
Creative Director | DOLBY LABORATORIES
Sr. Art Director | AMOUR VERT
SVP Integrated Production | DEUTSCH
Sr. Art Director | AKQA
Managing Director | ISSUE
Co-Founder | NIXON
Sr Direction Creative Production | NIKE
Creative Director | PITCH
Design Director | PHENOMENON
Global Creative Director | BENEFIT COSMETICS
Global Photography Lead | PAYPAL
SVP Creative Director | DEUTSCH
Creative Director | MORPHE
Marketing Director | DESIGN HUNTER
Producer, Brand Mktg | UBER
Photography Lead | AIRBNB
CMO | STANCE SOCKS
VP, Creative Director | NBCUniversal, Inc.
Director of Photography | WILLIAMS-SONOMA
Dir. of Creative Advertising | SONY
Creative Director | ANOMALY
Associate Creative Director | AMAZON
VP Creative | SONY
Freelance Producer | ANOMALY
Art Director | SEGA
Associate Creative Director | FACEBOOK
EVP Creative Director | MEKANISM
Creative Director | NORDSTROM
Sr. Digital Marketing Manager | ASICS
Marketing Director | HASBRO
Sr Director, Photo & Creative | BANANA REPUBLIC
VP Creative Director | LYFT
Art Buying Manager | STARBUCKS
Creative Director | PEREIRA O'DELL
Creative Director | ANOMALY
Creative Lead | NETFLIX
Sr. Creative Director | DOLLAR SHAVE CLUB
SVP Creative Director | THE REFINERY
Executive Creative Director | DDW
VP Creative Director | BANANA REPUBLIC
VP Creative | DAVID'S BRIDAL
VP Creative | JUSTFAB
Sr. Art Director | NYX PROFESSIONAL MAKEUP
Art Director | BANANA REPUBLIC
VP Creative Services | WARNER BROS.
Global Creative Director | AMAZON STUDIOS
Creative Director | INTERSCOPE
Sr. Integrated Producer | LINKEDIN
Creative Director, UX | VISA
Creative Lead | PAYPAL
Creative Lead, ACD | SALESFORCE
Sr CD Global Brand Imaging | NIKE
Chief Creative Officer | OMELET
Chief Creative Officer | POP
VP Creative Director | BLAIR
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