Creative Director | SAATCHI & SAATCHI

(Maybe) one of the only Creative Directors in the world to have worked across 6 Continents. 


Over the years, I’ve gained invaluable experience launching, re-branding and developing the biggest brands in the world across multiple media channels in over 30 countries. As well as Creative Director, my business card also reads Artist, Furniture Designer, Publisher, Photographer and Director.


1.)     What was your very first job? 

I started my advertising life as a visualizer in the best art studio in London (at the time), a place called Helicopter in Lexington St, Soho. I worked the night shifts, just laying base colors for the ‘experts’ to then sketch over. I’d marvel at how they used to draw so effortlessly. We used to get all the storyboards from the best agencies in London and it was fascinating for me to see how scripts and films were strung together. In some small way, I like to think that my base colors helped sell in some of the most memorable tv ads in history.


2.)     Please describe, in your own words, what your job is and what work it entails. 

I work as a Creative Director, overseeing work for Toyota. Whether on global Olympic and Paralympics sponsorship work or the latest national car launch.


3.)     How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was the train of events that brought you to where you are today?

I’ve dabbled in a lot of different disciplines over the years, both out of curiosity and as well as having a thirst to try everything. I design furniture, I paint murals, I photograph, I illustrate, I write, I publish, I direct, I animate and I sculpt. I’ve created some of the biggest load of crap ever but I learnt from every single mistake I’ve ever made. 


4.)     In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant? 

People-watch. Buy obscure books and magazines in odd bookstores. Visit galleries often. Watch bizarre movies. Read blogs. Travel. Travel. Travel a lot. When you get to a new city, walk. Just set off, no checking google maps, just take the turn that feels right. Let your mind wander as you do. Take photographs, write notes and sketch ideas - always carry a notebook - and talk to strangers. Try things that scare you. Go off-piste on the menu, smell new smells, drive to a town you’ve never visited before, fill the filing cabinet in your mind with wonderful things to draw from. To paraphrase a great man, my mind has been stretched by many new experiences, never to return to its original dimension.


5.)     If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be? 

The recent Toyota ‘Start Your Impossible’ campaign for their global sponsorship of the Olympics and Paralympics is up there. To be able to oversee Toyota’s first ever global campaign was pretty special and we got to meet (and work with) so many inspiring athletes. We shot a Super Bowl commercial with Lauren Woolstencroft. The most unassuming person I’ve ever met, Lauren was born with no arms and one leg, but through sheer determination she went on to be one of the most successful Winter Paralympians of all time. Humbling. 


6.)     Which creative disciplines are you most interested in and use the most? i.e.: photography, film, social, experiential etc

I do have a soft spot for photography - because I’m a wannabe Magnum Photographer - but with my role and the projects I work on, I get to jam with a lot of the best crafts folk in the game. I learn from every single second I’m with them and I’m immensely grateful for it. From directors to animators, editors to sound engineers, typographers to designers. I couldn’t do without them.


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