SVP Creative Director | THE REFINERY

For the past 20 years, Jim Pascoe has been generating, collaborating on, and executing creative ideas. Part of the original founding team of The Refinery, he has recently focused on creating digtial first content for the major studios. He is the author of over 10 books and is excited about his new graphic novel series; the first book, Cottons: The Secret of the Wind, comes out on July 3, 2018 from First Second/Macmillan. He was also the creative director/producer on Disney/ABC Cable Network Group’s interactive television program JETIX Cards Live, which won a 2004 Emmy Award (Outstanding Achievement in Advanced Media Technology).


1. What was your very first job?

I worked as glassware cleaner at an environmental laboratory that tested hazardous mixed waste -- waste that is both toxic and radioactive.


2. Please describe, in your own words, what your job is and what work it entails.

I am a problem solver. I help clients find creative solutions for their print, av, and digital campaigns.


3. How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today?

I've been writing since before I can remember. The desire to tell stories and connect with people on a visceral, emotional level is not something that I think of in terms of being part of the creative world. It is simple the world that I wish to create for myself. Everything that I do connects to that simple desire to tell stories, whether it's making posters, designing packaging, typesetting, producing video spots, or writing books. If there were a train of events that led to where I am today, I would say do not get on that train. Instead, find what you love and do it over and over again.


4. In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?

My bar for quality has to be higher than my clients' bar. To say that another way, I never try to be better than anyone else, I always try to be better than myself.


5. If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?

My favorite piece ever is a spot we did for Thor: Ragnarok that was killed, never to see the light of day. Some people loved it, some people really hated it. What I love is that I can create content that elicits strong reactions -- positive or negative. It means I'm doing something right. 


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