Jen STERN

Creative Lead | PAYPAL

Previous to her current job, Jen’s career has been solely inside ad agencies. This has left her completely out of touch with normal working conditions and lifestyle. Her career has spanned from New York, Los Angeles and San Francisco working on a range of things like snacks, makeup, cars, cell phones, and videogames. Having spent time at agencies like W+K and Deutsch, she is taking what she has learned along the way, from some of the best in the  industry, and is currently applying that to building the in-house agency at PayPal.

questionnaire

  1. What was your very first job? What does it feel like to look back at it now? 

 My very first job ever was teaching tennis. I got unlimited access to the snack bar so it kind of set the bar for future jobs. Thus, advertising has worked out well for me in that area. My very first job in advertising was as an account person at JWT in New York working on Lubriderm lotion and e.p.t. home pregnancy test kits. I used to get very discreet requests for freebies. I took it as a position of power. 

  1. Please describe, in your own words, what your current job is and what work it entails.

 My current job is as a Group Creative Director at PayPal. I am building the in-house agency and it’s been a lot of navigating into the unknown. I oversee the internal creatives as well as give creative oversite to any work we do with external agencies and ensure that work on both sides are showing up consistently on-brand. 

  1. How did you discover that the creative world is right for you? Was there a time in your life that you credit to this discovery? Which train of events did bring you to where you are today?

 I realized early on as a kid that when I was coloring or making something, I would get to enter my own world temporarily. That brief escape is a place I still like to visit as often as possible. I’ve always wanted a job that was related to art or design. When I went into advertising, I realized that it wasn’t enough to be around the design world, I wanted to be more hands on and actually creating. I think that is how I know a job is right for me. Am I creating or making something? The frequency of that or the quality of that is kind of what lets me check in with myself and see if I’m creatively fulfilled. 

  1. In your constantly growing and expanding industry, how and where do you usually find inspiration to keep your work fresh, innovative and relevant?

 It’s cliché, but there is nothing like travel to open your eyes to what is relevant and hip around the world. Traveling energizes me to explore, observe, seek out beauty in places outside our industry and just get inspired to bring it back into the work I do. 

  1. If you had to pick one piece of work or project that you are most proud of, especially for the creative work and innovation it required rather than its recognition or industry success, what would it be?

 Way back in my day as an account person, I worked on a campaign for Sega, at W+K, called “Beta 6” where we basically leaked that there was a glitch in a video game that caused seizures. I had to record a fake customer hotline, create materials to be shredded for dumpster diving, place fake classified ads, and any other random requests that were needed of me. I think I’m still looking for a creative campaign that an entire team rallies behind enough to say, “ok I’ll do that” and bonus if it also begs the question “do you think this is legal?” 

  1. Which creative disciplines do you commission most, and are most interested in seeing more of? (ie photo, film, social, experiential, vr, etc)

 Currently the medium that I’ve been consistently commissioning for our brand is photography. I see it is as the fastest way to elevate a brand. It’s the “first impression” a lot of times in our advertising. Putting time and dollars behind photography has a big return on investment. Most of our photography shows up digitally so that is definitely always top of mind when we’re shooting. 

jury

Art Producer | VANS
Creative Consultant
Art Director | JOHN PAUL MITCHELL
Sr Producer | THE NORTH FACE
Director, Brand Strategy | TWITTER
VP Creative Director | RPA
Creative Director | DECKERS - UGG
Communications Manager | INSTAGRAM
Photo Director | ORACLE
Photo Director | GOOGLE
Global Creative Director | STARBUCKS
Creative Director | DISNEY
Creative Director | DOLBY LABORATORIES
Sr. Art Director | AMOUR VERT
SVP Integrated Production | DEUTSCH
Sr. Art Director | AKQA
Managing Director | ISSUE
Co-Founder | NIXON
Sr Direction Creative Production | NIKE
Creative Director | PITCH
Design Director | PHENOMENON
Global Creative Director | BENEFIT COSMETICS
Global Photography Lead | PAYPAL
SVP Creative Director | DEUTSCH
Creative Director | MORPHE
Marketing Director | DESIGN HUNTER
Producer, Brand Mktg | UBER
Photography Lead | AIRBNB
CMO | STANCE SOCKS
VP, Creative Director | NBCUniversal, Inc.
Director of Photography | WILLIAMS-SONOMA
Dir. of Creative Advertising | SONY
Creative Director | ANOMALY
Associate Creative Director | AMAZON
VP Creative | SONY
Freelance Producer | ANOMALY
Art Director | SEGA
Associate Creative Director | FACEBOOK
EVP Creative Director | MEKANISM
Creative Director | NORDSTROM
Sr. Digital Marketing Manager | ASICS
Marketing Director | HASBRO
Sr Director, Photo & Creative | BANANA REPUBLIC
VP Creative Director | LYFT
Art Buying Manager | STARBUCKS
Creative Director | PEREIRA O'DELL
Creative Director | ANOMALY
Creative Lead | NETFLIX
Sr. Creative Director | DOLLAR SHAVE CLUB
SVP Creative Director | THE REFINERY
Executive Creative Director | DDW
VP Creative Director | BANANA REPUBLIC
VP Creative | DAVID'S BRIDAL
VP Creative | JUSTFAB
Sr. Art Director | NYX PROFESSIONAL MAKEUP
Art Director | BANANA REPUBLIC
VP Creative Services | WARNER BROS.
Global Creative Director | AMAZON STUDIOS
Creative Director | INTERSCOPE
Sr. Integrated Producer | LINKEDIN
Creative Director, UX | VISA
Creative Lead | PAYPAL
Creative Lead, ACD | SALESFORCE
Sr CD Global Brand Imaging | NIKE
Chief Creative Officer | OMELET
Chief Creative Officer | POP
VP Creative Director | BLAIR
©2016 LE BOOK All Rights Reserved