Chief Creative Officer | POP

James Wilkinson is the Chief Creative Officer at POP, where he leads the creative development and direction across a client roster that includes Target, Microsoft, Starbucks, Adobe and F5 Networks. An industry veteran of nearly 25 years, Wilkinson joined POP from SapientRazorfish, where he led creative for the Western Region as Vice President, Executive Creative Director. Originally from London, James has held senior positions on both sides of the Atlantic, and has lead his teams in award-winning work for clients across North America and Europe. A product of London '70’s culture, James grew up with Han Solo and 007, and credits Star Wars and James Bond for his lifelong obsession with pop culture. An obsession he translates into his passion for the influence that a well-executed global campaign can have on culture as a whole. 


What was your very first job? 

A very short stint at the BBC. I drew maps for the news, and misspelt cities all over the world.


Please describe, in your own words, what your job is and what work it entails.

I oversee the creative output for POP. Essentially, I work with a bunch of friends, and come up with ideas that transform our clients' businesses. And then make them happen.


How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today?

When I was really young… eight years old maybe? I borrowed a book on "How to Draw Disney Characters" from the library, and spent the next couple of years tracing, drawing, painting, imagining and delighting. It taught me a lot about design, the tools I needed to master, and the power of a well-executed idea. I have spent the rest of my life trying to perfect it. 


In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?

I believe in what I am doing, and I try to look for the idea in everything. I surround myself with really smart people, and embrace my younger punk-self whenever I can.


If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?

Either the one I am just about to finish, or the next one. Not sure yet. Hopefully both.



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