Greg JOHNSON

VP, Executive Creative Director | STITCH FIX

influences

questionnaire

1. What was your very first job? What does it feel like to look back at it now?  I started early on — was a paperboy (and, for the record, not the rapper). The routine was getting up at 4:30am to grab the delivery, assemble the papers and then get on my bike as the sun was coming up to hand out the goods. In retrospect, it's not terribly different from what I do today…it's just that it's all on an iPhone now. Oh, and the bike is stationary.   2. Please describe, in your own words, what your current job is and what work it entails. I'm the Executive Creative Director at Stitch Fix, effectively overseeing how our brand shows up in the world at every touchpoint. It's an interesting cocktail: two parts visionary, two parts internal champion, a jigger of process discipline and a tall pour of relationships & communication. If any of these starts to lag the whole operation suffers…which happens more frequently than I'd care to admit.  3. How did you discover that the creative world is right for you? Was there a time in your life that you credit to this discovery? Which train of events did bring you to where you are today?I'd dabbled in multimedia, music editing and video editing in the mid-90s but it was when Netscape Navigator went into beta 2 of 2.0 that everything turned on for me. I was with a friend of mine who was producing an alternative music magazine (Citi:Zen) distributed across Northern California. But printing costs were going up, and he needed a different way of distributing something amazing. No one knew how to make anything on the web, per se, but we figured it out with a blend of publishing, experience design and a bit of cool factor as well. We launched Citi:Zen Online with an animated homepage backed by Fatboy Slim's Everybody Loves a 303, and immediately got a lot of national attention. This is how we started getting hunted by a number of brands that wanted us to do the same type of work for them. But it's how my entire career got activated: taking the initiative to figure something out and building an enterprise around it. That led me to the agency world to work on big, global brands, and then into the client-side and how to build big, global brands from the ground up.   4. In your constantly growing and expanding industry, how and where do you usually find inspiration to keep your work fresh, innovative and relevant? The answer has to be everywhere. Culture is moving so rapidly and springing to life in every medium that you have to stay tuned into everything that's interesting. So I find myself constantly consuming even in little bits in order to know what's hot at any moment. And, of course, keeping relationships with lots of people inside and outside my organization that can keep me updated from another perspective as well. 5. If you had to pick one piece of work or project that you are most proud of, especially for the creative work and innovation it required rather than its recognition or industry success, what would it be? The global rebrand of Hewlett Packard, under the handle of Human Progress. Every bit of that program — a comprehensive global system that touched positioning, identity, product & digital design and our communications and culture as well — was exceptionally well crafted and showed the expansive excellence expected by a modern digital-age brand. And the logo, four slashes in the silhouette of an h and p, was the most perfect embodiment of our brand's strategic intent.  6. Which creative disciplines do you commission most, and are most interested in seeing more of? (ie photo, film, social, experiential, vr, etc) Film, film and film. It's not that everything else is irrelevant, but every part of film — from motion design and data visualization to live storytelling and lifestyle moments — is now becoming the core of what we deliver to the world. But it's also a medium that brings together so many other disciplines that it becomes the spine for everything that we produce.

 

jury

Art Producer | VANS
Creative Consultant
Art Director | JOHN PAUL MITCHELL
Sr. Art Director | AQUIS
Sr Producer | THE NORTH FACE
Director, Brand Strategy | TWITTER
Assoc. CD/Art Director | LULULEMON
VP Creative Director | RPA
Design Director | SELECT WORLD
Creative Director | DECKERS - UGG
Communications Manager | INSTAGRAM
Photo Director | ORACLE
Photo Director | GOOGLE
Global Creative Director | STARBUCKS
Creative Director | FITBIT
Creative Director | DISNEY
Creative Director | NBC
Sr Content Mktg Manager | LINKEDIN
Creative Director | DAVID&GOLIATH
Creative Director | DOLBY LABORATORIES
Creative Director | SAATCHI & SAATCHI
Group Creative Director | CONILL
Creative Director | RPA
Sr. Art Director | AMOUR VERT
SVP Integrated Production | DEUTSCH
VP WW Photography | PARAMOUNT PICTURES
Sr. Photo Editor | WIRED
Sr. Art Director | AKQA
VP Creative Services | OGILVY MEXICO
Associate Creative Director
Managing Director | ISSUE
Sr. Art Director | HAUTELOOK
Co-Founder | NIXON
Sr Direction Creative Production | NIKE
SVP of Creative Marketing | E! Entertainment
Exec. CD | CIRCUS MARKETING
Creative Director | PITCH
Design Director | PHENOMENON
Global Creative Director | BENEFIT COSMETICS
Global Photography Lead | PAYPAL
SVP Creative Director | DEUTSCH
Creative Director | MORPHE
Sr. Director, Creative Services | FABLETICS
Marketing Director | DESIGN HUNTER
Global Creative Director | MURAD
Producer, Brand Mktg | UBER
CMO | BELKIN INTERNATIONAL
Photography Lead | AIRBNB
CMO | STANCE SOCKS
VP, Creative Director | NBCUniversal, Inc.
Dir. Of Video Prod. | Restoration Hardware
Director of Photography | WILLIAMS-SONOMA
Creative Director | FERNWEH
Producer | FACEBOOK
Head of Content | TWENTYFIRSTCENTURY
Dir. of Creative Advertising | SONY
Creative Director | RPA
VP, Executive Creative Director | STITCH FIX
Creative Director | ANOMALY
Photo Art Director | UBER
Associate Creative Director | AMAZON
Sr. Manager of Creative Services | HOURGLASS
VP Creative | SONY
Freelance Producer | ANOMALY
Art Director | SEPHORA
CD | FACEBOOK
Photo Director | APPLE
Art Director | SEGA
Associate Creative Director | FACEBOOK
EVP Creative Director | MEKANISM
Creative Director | NORDSTROM
Art Director | OLD NAVY
Sr. Digital Marketing Manager | ASICS
Marketing Director | HASBRO
Sr Director, Photo & Creative | BANANA REPUBLIC
Design Lead | DOORDASH
Art Director | FACEBOOK
VP Creative Director | LYFT
Design Lead | NETFLIX
Art Buying Manager | STARBUCKS
Creative Director | PEREIRA O'DELL
Creative Director | ANOMALY
Personal Systems Creative Lead | HP
Creative Agency Lead | GOOGLE
Creative Lead | NETFLIX
Sr. Creative Director | DOLLAR SHAVE CLUB
Print Creative Lead | HP
SVP Creative Director | THE REFINERY
Executive Creative Director | DDW
VP Creative Director | BANANA REPUBLIC
VP Creative | DAVID'S BRIDAL
VP Group Creative Director | TECHSTYLE
Sr. Intgrtd Art/Content Prod. | 72ANDSUNNY
ECD | SID LEE LA
VP Creative | JUSTFAB
Sr. Art Director | NYX PROFESSIONAL MAKEUP
Executive Creative Director | ELECTRO CREATIVE
Art Director | BANANA REPUBLIC
Managing Producer | GAP/BANANA REPUBLIC
Dir. of Art Production | INNOCEAN
VP Creative Services | WARNER BROS.
Global Creative Director | AMAZON STUDIOS
Art Director | VANS
Senior Director, Creative | OLD NAVY
Creative Director | INTERSCOPE
Sr. Integrated Producer | LINKEDIN
Head of Creative | GOOGLE
Creative Director, UX | VISA
Creative Lead | PAYPAL
Creative Lead, ACD | SALESFORCE
Sr CD Global Brand Imaging | NIKE
Chief Creative Officer | OMELET
Partner | WALTON ISAACSON
Chief Creative Officer | POP
Assoc. Creative Director | M/H VCCP
VP Creative Director | BLAIR
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