Gina BALLENGER

Director, Brand Strategy | TWITTER

Gina partners with the most iconic brands and creative agencies to help

them elevate their marketing strategies on Twitter, build creative ideas that earn attention and construct feed-first content. Prior to Twitter, Gina spent the last two decades working in start-up environments for large organizations, championing change in an always-evolving digital world to enable storytelling at the speed of culture. She believes that being a purpose-driven company matters more today than ever before and is inspired by brands who activate their purpose in authentic and powerful ways

questionnaire

1.) What was your very first job? I was a Blackjack Dealer at Harrah’s in South Lake Tahoe (Best. Job.

Ever.)

 

2.) Please describe, in your own words, what your job is and what work it entails. 

I lead our Brand

Strategy team on the West Coast, a team of creatives, strategist, and technologists. We partner with

clients and agencies to help them develop engaging and provocative brand experiences on Twitter.

 

3.) How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery?What was there train of events that brought you to where you are today?

When I was young I admired the AdCouncil ads (specifically, “this is your brain on drugs”) and I wondered where these ideas were crafted. From then on, my career was a series of curiosity, drive and

fortunate circumstances.

 

4.) In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?

I find inspiration from team members, partners, my kids. Inspiration is

everywhere. You just need to have an open mind.

 

5.) If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?

Leading a financial services company to become the first brand in a virtual world and conducting the first flash mob. Anyone can be creative for a shoe brand but the constraints of a regulated industry motivate you to draw creativity from interesting places.

 

6.) Which creative disciplines are you most interested in and use the most? i.e.: photography, film,

social, experiential etc 

Integrated marketing, multi-medium activations interest me the most.

jury

Art Producer | VANS
Creative Consultant
Art Director | JOHN PAUL MITCHELL
Sr Producer | THE NORTH FACE
Director, Brand Strategy | TWITTER
VP Creative Director | RPA
Creative Director | DECKERS - UGG
Communications Manager | INSTAGRAM
Photo Director | ORACLE
Photo Director | GOOGLE
Global Creative Director | STARBUCKS
Creative Director | DISNEY
Creative Director | DOLBY LABORATORIES
Sr. Art Director | AMOUR VERT
SVP Integrated Production | DEUTSCH
Sr. Art Director | AKQA
Managing Director | ISSUE
Co-Founder | NIXON
Sr Direction Creative Production | NIKE
Creative Director | PITCH
Design Director | PHENOMENON
Global Creative Director | BENEFIT COSMETICS
Global Photography Lead | PAYPAL
SVP Creative Director | DEUTSCH
Creative Director | MORPHE
Marketing Director | DESIGN HUNTER
Producer, Brand Mktg | UBER
Photography Lead | AIRBNB
CMO | STANCE SOCKS
VP, Creative Director | NBCUniversal, Inc.
Director of Photography | WILLIAMS-SONOMA
Dir. of Creative Advertising | SONY
Creative Director | ANOMALY
Associate Creative Director | AMAZON
VP Creative | SONY
Freelance Producer | ANOMALY
Art Director | SEGA
Associate Creative Director | FACEBOOK
EVP Creative Director | MEKANISM
Creative Director | NORDSTROM
Sr. Digital Marketing Manager | ASICS
Marketing Director | HASBRO
Sr Director, Photo & Creative | BANANA REPUBLIC
VP Creative Director | LYFT
Art Buying Manager | STARBUCKS
Creative Director | PEREIRA O'DELL
Creative Director | ANOMALY
Creative Lead | NETFLIX
Sr. Creative Director | DOLLAR SHAVE CLUB
SVP Creative Director | THE REFINERY
Executive Creative Director | DDW
VP Creative Director | BANANA REPUBLIC
VP Creative | DAVID'S BRIDAL
VP Creative | JUSTFAB
Sr. Art Director | NYX PROFESSIONAL MAKEUP
Art Director | BANANA REPUBLIC
VP Creative Services | WARNER BROS.
Global Creative Director | AMAZON STUDIOS
Creative Director | INTERSCOPE
Sr. Integrated Producer | LINKEDIN
Creative Director, UX | VISA
Creative Lead | PAYPAL
Creative Lead, ACD | SALESFORCE
Sr CD Global Brand Imaging | NIKE
Chief Creative Officer | OMELET
Chief Creative Officer | POP
VP Creative Director | BLAIR
©2016 LE BOOK All Rights Reserved