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Gina BALLENGER
Director, Brand Strategy | TWITTER
Gina partners with the most iconic brands and creative agencies to help
them elevate their marketing strategies on Twitter, build creative ideas that earn attention and construct feed-first content. Prior to Twitter, Gina spent the last two decades working in start-up environments for large organizations, championing change in an always-evolving digital world to enable storytelling at the speed of culture. She believes that being a purpose-driven company matters more today than ever before and is inspired by brands who activate their purpose in authentic and powerful ways
questionnaire
1.) What was your very first job? I was a Blackjack Dealer at Harrah’s in South Lake Tahoe (Best. Job.
Ever.)
2.) Please describe, in your own words, what your job is and what work it entails.
I lead our Brand
Strategy team on the West Coast, a team of creatives, strategist, and technologists. We partner with
clients and agencies to help them develop engaging and provocative brand experiences on Twitter.
3.) How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery?What was there train of events that brought you to where you are today?
When I was young I admired the AdCouncil ads (specifically, “this is your brain on drugs”) and I wondered where these ideas were crafted. From then on, my career was a series of curiosity, drive and
fortunate circumstances.
4.) In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?
I find inspiration from team members, partners, my kids. Inspiration is
everywhere. You just need to have an open mind.
5.) If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?
Leading a financial services company to become the first brand in a virtual world and conducting the first flash mob. Anyone can be creative for a shoe brand but the constraints of a regulated industry motivate you to draw creativity from interesting places.
6.) Which creative disciplines are you most interested in and use the most? i.e.: photography, film,
social, experiential etc
Integrated marketing, multi-medium activations interest me the most.
