Chad’s background is specialty media and brand building. A native of Southern California with a BA in Communications from California State University of Long Beach. Chad worked his way from intern to Advertising Sales Manager of the world’s largest publisher of action sports and lifestyle media. Overseeing all ad sales for TransWorld Media’s snowboard and lifestyle titles, Chad left in 1997 to Co-Found Nixon, the premium accessory manufacturer in specialty retail. In 2005 Chad and partner Andy Laats were selected as Ernst & Young’s Entrepreneur of the Year in San Diego. In 2008 Chad was elected Vice President of SIMA (Surf Industry Manufacturers Association) Chad resides in Cardiff, CA where he is a husband, father of two children and currently responsible for the creation and maintenance of the Nixon brand and imagery globally.