Chad DiNENNA

Co-Founder | NIXON

Chad’s background is specialty media and brand building. A native of Southern California with a BA in Communications from California State University of Long Beach. Chad worked his way from intern to Advertising Sales Manager of the world’s largest publisher of action sports and lifestyle media. Overseeing all ad sales for TransWorld Media’s snowboard and lifestyle titles, Chad left in 1997 to Co-Found Nixon, the premium accessory manufacturer in specialty retail. In 2005 Chad and partner Andy Laats were selected as Ernst & Young’s Entrepreneur of the Year in San Diego. In 2008 Chad was elected Vice President of SIMA (Surf Industry Manufacturers Association) Chad resides in Cardiff, CA where he is a husband, father of two children and currently responsible for the creation and maintenance of the Nixon brand and imagery globally.

questionnaire

1. What was your very first job? What does it feel like to look back at it now? My first job was at age 14 delivering newspapers on my bike 6 days/week. I am happy I don’t have to wake up early on Sundays for morning delivery!

 

2. Please describe, in your own words, what your current job is and what work it entails. I work with the brand marketing and creative teams in driving the creation and maintenance of the Nixon brand and imagery globally.

 

3. How did you discover that the creative world is right for you? Was there a time in your life that you credit to this discovery? Which train of events did bring you to where you are today? While working at TransWorld SKATEboarding and SNOWboarding I was constantly working with creative people from all different aspects of graphic design, copywriting, photography and product design which gave me the exposure and created the foundation for what was to come.

 

4. In your constantly growing and expanding industry, how and where do you usually find inspiration to keep your work fresh, innovative and relevant? Having the opportunity to work with all the talented creators here at Nixon and meshing them and their ideas with those of the world-class athletes, musicians and artists we collaborate with is the melting pot of ideas we like to cook with.

 

5. If you had to pick one piece of work or project that you are most proud of, especially for the creative work and innovation it required rather than its recognition or industry success, what would it be? The Nixon Art Mosh is a globally touring art show mixing the creative pursuits of our artists, athletes, employee’s and friends of the Nixon brand. Showcasing the influential work that inspires our brand The Nixon Art Mosh is a collection of film, photography, music, paint and experiential art bringing together an eclectic mix of creativity.

 

6. Which creative disciplines do you commission most, and are most interested in seeing more of? (ie photo, film, social, experiential, vr, etc) Film

jury

Art Producer | VANS
Creative Consultant
Art Director | JOHN PAUL MITCHELL
Sr Producer | THE NORTH FACE
Director, Brand Strategy | TWITTER
VP Creative Director | RPA
Creative Director | DECKERS - UGG
Communications Manager | INSTAGRAM
Photo Director | ORACLE
Photo Director | GOOGLE
Global Creative Director | STARBUCKS
Creative Director | DISNEY
Creative Director | DOLBY LABORATORIES
Sr. Art Director | AMOUR VERT
SVP Integrated Production | DEUTSCH
Sr. Art Director | AKQA
Managing Director | ISSUE
Co-Founder | NIXON
Sr Direction Creative Production | NIKE
Creative Director | PITCH
Design Director | PHENOMENON
Global Creative Director | BENEFIT COSMETICS
Global Photography Lead | PAYPAL
SVP Creative Director | DEUTSCH
Creative Director | MORPHE
Marketing Director | DESIGN HUNTER
Producer, Brand Mktg | UBER
Photography Lead | AIRBNB
CMO | STANCE SOCKS
VP, Creative Director | NBCUniversal, Inc.
Director of Photography | WILLIAMS-SONOMA
Dir. of Creative Advertising | SONY
Creative Director | ANOMALY
Associate Creative Director | AMAZON
VP Creative | SONY
Freelance Producer | ANOMALY
Art Director | SEGA
Associate Creative Director | FACEBOOK
EVP Creative Director | MEKANISM
Creative Director | NORDSTROM
Sr. Digital Marketing Manager | ASICS
Marketing Director | HASBRO
Sr Director, Photo & Creative | BANANA REPUBLIC
VP Creative Director | LYFT
Art Buying Manager | STARBUCKS
Creative Director | PEREIRA O'DELL
Creative Director | ANOMALY
Creative Lead | NETFLIX
Sr. Creative Director | DOLLAR SHAVE CLUB
SVP Creative Director | THE REFINERY
Executive Creative Director | DDW
VP Creative Director | BANANA REPUBLIC
VP Creative | DAVID'S BRIDAL
VP Creative | JUSTFAB
Sr. Art Director | NYX PROFESSIONAL MAKEUP
Art Director | BANANA REPUBLIC
VP Creative Services | WARNER BROS.
Global Creative Director | AMAZON STUDIOS
Creative Director | INTERSCOPE
Sr. Integrated Producer | LINKEDIN
Creative Director, UX | VISA
Creative Lead | PAYPAL
Creative Lead, ACD | SALESFORCE
Sr CD Global Brand Imaging | NIKE
Chief Creative Officer | OMELET
Chief Creative Officer | POP
VP Creative Director | BLAIR
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