Chad DiNENNA

Co-Founder | NIXON

Chad’s background is specialty media and brand building. A native of Southern California with a BA in Communications from California State University of Long Beach. Chad worked his way from intern to Advertising Sales Manager of the world’s largest publisher of action sports and lifestyle media. Overseeing all ad sales for TransWorld Media’s snowboard and lifestyle titles, Chad left in 1997 to Co-Found Nixon, the premium accessory manufacturer in specialty retail. In 2005 Chad and partner Andy Laats were selected as Ernst & Young’s Entrepreneur of the Year in San Diego. In 2008 Chad was elected Vice President of SIMA (Surf Industry Manufacturers Association) Chad resides in Cardiff, CA where he is a husband, father of two children and currently responsible for the creation and maintenance of the Nixon brand and imagery globally.

questionnaire

1. What was your very first job? What does it feel like to look back at it now? My first job was at age 14 delivering newspapers on my bike 6 days/week. I am happy I don’t have to wake up early on Sundays for morning delivery!

 

2. Please describe, in your own words, what your current job is and what work it entails. I work with the brand marketing and creative teams in driving the creation and maintenance of the Nixon brand and imagery globally.

 

3. How did you discover that the creative world is right for you? Was there a time in your life that you credit to this discovery? Which train of events did bring you to where you are today? While working at TransWorld SKATEboarding and SNOWboarding I was constantly working with creative people from all different aspects of graphic design, copywriting, photography and product design which gave me the exposure and created the foundation for what was to come.

 

4. In your constantly growing and expanding industry, how and where do you usually find inspiration to keep your work fresh, innovative and relevant? Having the opportunity to work with all the talented creators here at Nixon and meshing them and their ideas with those of the world-class athletes, musicians and artists we collaborate with is the melting pot of ideas we like to cook with.

 

5. If you had to pick one piece of work or project that you are most proud of, especially for the creative work and innovation it required rather than its recognition or industry success, what would it be? The Nixon Art Mosh is a globally touring art show mixing the creative pursuits of our artists, athletes, employee’s and friends of the Nixon brand. Showcasing the influential work that inspires our brand The Nixon Art Mosh is a collection of film, photography, music, paint and experiential art bringing together an eclectic mix of creativity.

 

6. Which creative disciplines do you commission most, and are most interested in seeing more of? (ie photo, film, social, experiential, vr, etc) Film

jury

Art Producer | VANS
Creative Consultant
Art Director | JOHN PAUL MITCHELL
Sr. Art Director | AQUIS
Sr Producer | THE NORTH FACE
Director, Brand Strategy | TWITTER
Assoc. CD/Art Director | LULULEMON
VP Creative Director | RPA
Design Director | SELECT WORLD
Creative Director | DECKERS - UGG
Communications Manager | INSTAGRAM
Photo Director | ORACLE
Photo Director | GOOGLE
Global Creative Director | STARBUCKS
Creative Director | FITBIT
Creative Director | DISNEY
Creative Director | NBC
Sr Content Mktg Manager | LINKEDIN
Creative Director | DAVID&GOLIATH
Creative Director | DOLBY LABORATORIES
Creative Director | SAATCHI & SAATCHI
Group Creative Director | CONILL
Creative Director | RPA
Sr. Art Director | AMOUR VERT
SVP Integrated Production | DEUTSCH
VP WW Photography | PARAMOUNT PICTURES
Sr. Photo Editor | WIRED
Sr. Art Director | AKQA
VP Creative Services | OGILVY MEXICO
Associate Creative Director
Managing Director | ISSUE
Sr. Art Director | HAUTELOOK
Co-Founder | NIXON
Sr Direction Creative Production | NIKE
SVP of Creative Marketing | E! Entertainment
Exec. CD | CIRCUS MARKETING
Creative Director | PITCH
Design Director | PHENOMENON
Global Creative Director | BENEFIT COSMETICS
Global Photography Lead | PAYPAL
SVP Creative Director | DEUTSCH
Creative Director | MORPHE
Sr. Director, Creative Services | FABLETICS
Marketing Director | DESIGN HUNTER
Global Creative Director | MURAD
Producer, Brand Mktg | UBER
CMO | BELKIN INTERNATIONAL
Photography Lead | AIRBNB
CMO | STANCE SOCKS
VP, Creative Director | NBCUniversal, Inc.
Dir. Of Video Prod. | Restoration Hardware
Director of Photography | WILLIAMS-SONOMA
Creative Director | FERNWEH
Producer | FACEBOOK
Head of Content | TWENTYFIRSTCENTURY
Dir. of Creative Advertising | SONY
Creative Director | RPA
VP, Executive Creative Director | STITCH FIX
Creative Director | ANOMALY
Photo Art Director | UBER
Associate Creative Director | AMAZON
Sr. Manager of Creative Services | HOURGLASS
VP Creative | SONY
Freelance Producer | ANOMALY
Art Director | SEPHORA
CD | FACEBOOK
Photo Director | APPLE
Art Director | SEGA
Associate Creative Director | FACEBOOK
EVP Creative Director | MEKANISM
Creative Director | NORDSTROM
Art Director | OLD NAVY
Sr. Digital Marketing Manager | ASICS
Marketing Director | HASBRO
Sr Director, Photo & Creative | BANANA REPUBLIC
Design Lead | DOORDASH
Art Director | FACEBOOK
VP Creative Director | LYFT
Design Lead | NETFLIX
Art Buying Manager | STARBUCKS
Creative Director | PEREIRA O'DELL
Creative Director | ANOMALY
Personal Systems Creative Lead | HP
Creative Agency Lead | GOOGLE
Creative Lead | NETFLIX
Sr. Creative Director | DOLLAR SHAVE CLUB
Print Creative Lead | HP
SVP Creative Director | THE REFINERY
Executive Creative Director | DDW
VP Creative Director | BANANA REPUBLIC
VP Creative | DAVID'S BRIDAL
VP Group Creative Director | TECHSTYLE
Sr. Intgrtd Art/Content Prod. | 72ANDSUNNY
ECD | SID LEE LA
VP Creative | JUSTFAB
Sr. Art Director | NYX PROFESSIONAL MAKEUP
Executive Creative Director | ELECTRO CREATIVE
Art Director | BANANA REPUBLIC
Managing Producer | GAP/BANANA REPUBLIC
Dir. of Art Production | INNOCEAN
VP Creative Services | WARNER BROS.
Global Creative Director | AMAZON STUDIOS
Art Director | VANS
Senior Director, Creative | OLD NAVY
Creative Director | INTERSCOPE
Sr. Integrated Producer | LINKEDIN
Head of Creative | GOOGLE
Creative Director, UX | VISA
Creative Lead | PAYPAL
Creative Lead, ACD | SALESFORCE
Sr CD Global Brand Imaging | NIKE
Chief Creative Officer | OMELET
Partner | WALTON ISAACSON
Chief Creative Officer | POP
Assoc. Creative Director | M/H VCCP
VP Creative Director | BLAIR
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