Allen YU

Assoc. Creative Director | M/H VCCP

Allen is fresh off the boat where he was a Creative Director at TBWA Greater China in Shanghai. During his tenure there, he led the creative teams for Adidas and Intel, and won his client’s first Cannes Lion in over 10 years.
But, his advertising career started on this side of the world.
Allen was born and raised in the Bay Area and is a die-hard Warriors fan since the Run TMC days. After graduating from the Academy of Art University in San Francisco, he moved to Los Angeles and worked on integrated campaigns for world renown brands. Lucky enough, some of those campaigns were Super Bowl fan favorites. His favorite part of advertising is seeing his ideas come to life and working with talented people to make it happen, and the most rewarding part of the job is being able to mentor junior creatives.

Coming full circle, he has found his way back home to the Bay and to MH-VCCP. He is currently working on integrated social campaigns for Audi.
When he’s not in the office thinking of new ways to convince people to buy things, he is off traveling with his wife, or on the couch with Dinner (his dog). In his spare time, he also moonlights as a wedding MC.


 1.)     What was your very first job? I was working at my parent's restaurant when I was 11. I washed dishes, chopped vegetables, and took phone orders. I've learned to appreciate the "hustle" early on.

2.)     Please describe, in your own words, what your job is and what work it entails. Good question. It's hard to explain what I do, especially to grandparents. I'm a creative. Takes one to know one.

3.)     How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today? I accidentally walked into the Advertising department at the Academy of Arts University during my friend's fashion show. Brian McCarthy, the head of the department at the time, gave me a quick tour and I fell in love with advertising instantly.

4.)     In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant? By keeping up with the work, and with the people who craft the work. Also by judging events like this one.

5.)     If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be? hmmm. This is a tough one. I would say my work with the NBA/KIA partnership. I love basketball, and it was an amazing experience to work on something and have my passion reflected from the outcome. Every time I see the work air while watching basketball games, it reminds me of why I do it.

6.)     Which creative disciplines are you most interested in and use the most? i.e.: photography, film, social, experiential etc. Honestly. I'm a big fan to everyone in our industry. If I can, I would love to do it all.


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