Frédéric ROGER

Marketing & Communications Director | CHURCH'S

What was your very first job? What does it feel like to look back at it now? 

I started my career as an Account Executive at BDDP (TBWA Paris now) working on the Tag Heuer “Success. It’s a Mind Game.” campaign. It gave me the virus for great advertising.


 Please describe, in your own words, what your current job is and what work it entails

 My job is to help remove the dust from great luxury heritage brands and make them relevant to new customers whilst giving more occasions to buy to existing ones. Church’s exists since 1873 and still produces probably the best shoes in the world in Northampton, England. Promoting the brand values of Church’s through digital channels and working with talented creative people should help increase the brand awareness internationally and make people discover its history


 How did you discover that the creative world is right for you? Was there a time in your life that you credit to this discovery? Which train of events did bring you to where you are today?

 As mentioned above working for amazing brands in great creative agencies gave me access to brilliant people (strategic planners, art directors, copy writers, photographers,…) and I tried to learn as much as I could from them. Saatchi & Saatchi has a particular place in my heart as I stayed there (in both Paris and London) for about 10 years. Every time I’m facing a tough challenge I try and remember that “Nothing is Impossible”.

In your constantly growing and expanding industry, how and where do you usually find inspiration to keep your work fresh, innovative and relevant?

I wish I have more time to go to exhibitions but most of my inspiration comes from online. Through social media channels or professional websites when I benchmark the market.


If you had to pick one piece of work or project that you are most proud of, especially for the creative work and innovation it required rather than its recognition or industry success, what would it be?

It’s still to come. Hopefully in 2020. Watch this space.


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