Ben BARBIER

Creative Director Expert | 

Ben has been working in the creative field for 10 years both in Paris and London as an Editor, Consultant, Art Director and Creative Director. Starting in the publishing industry, he soon moved to working directly with lifestyle, luxury and fashion global brands. Deeply motivated by challenging the traditional ideas of beauty and storytelling, Ben has developed a varied network of emerging and established creators around the world.

questionnaire

What was your very first job? What does it feel like to look back at it now?

My very first job was to assist a Parisian Editor of Literature schoolbooks. That meant sitting in a dark corner of their office proofreading manuscripts, sourcing art reproductions and illustrations all day long. Looking back at it, I feel so grateful for it. These kind of jobs really teach you to both be extremely attentive to detail and not lose sight of the big picture. I still remember advices and tricks my first boss and mentor gave me. I still used them every single day.

Please describe, in your own words, what your current job is and what work it entails.

As the Senior Art Director at MADE.COM, I oversee photography and videography across the company. My role is to assist our Chief Creative Officer to push the way MADE appears to the public and to its community. This means two things 1/ exploring new ways in which we express individuality of style and independent design, 2/ helping and nurturing our brilliant in-house creators to produce the best editorial, e-commerce and commercial visual stories.

How did you discover that the creative world is right for you? Was there a time in your life that you credit to this discovery? Which train of events did bring you to where you are today?

As a musician, songwriter and singer, I always knew wanted to create beautiful stories that could hold some truth about things. I never really wanted to do anything else.

In your constantly growing and expanding industry, how and where do you usually find inspiration to keep your work fresh, innovative and relevant?

Honestly: absolutely everywhere. There are really no rules when it comes to be innovative or get inspired. For me, it is all about being aware and keeping myself in a state of questioning about things that surround me. There is beauty and meaning in anything you care to look into.

 If you had to pick one piece of work or project that you are most proud of, especially for the creative work and innovation it required rather than its recognition or industry success, what would it be?

I couldn’t pick just one so allow me a cheeky plug: the latest MADE.COM campaign! It’s called “Design your happy place” and it celebrates everybody's intimate and singular perception of happiness (and style). Go check it out

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