Jody ELPHICK

Head of Brand & Content | CALLALY

Jody is head of brand and content at British period-care B Corp Callaly, where she's helped build the brand from scratch, from its initial product launch to being named one of the IAB's top 50 D2C brands in 2019. Callaly sells organic cotton period products via customisable subscription and has invented its own patented product, the tampliner. As well as looking chic (as certified by Vogue), the brand works to dismantle the period taboo and tell the true stories of marginalised people with periods. Before Callaly, Jody led content and editorial at agencies Aesop and Story Worldwide. She's worked with brands including UBS, Jo Malone, Tic Tac, Lindt, Finish and Westfield, and was European editor of Lexus magazine. Jody once spent two months living as an iron age person for a BBC reality show, in which she was the most boring contestant.

jury

Creative Director
Creative Director | DICE
Head of Brand & Content | CALLALY
Snr Producer | ANOMALY
International Advertising Manager | LONGINES
Creative Director | PETE HELLYER LTD
Chief Creative Officer | MADE.COM
Executive Producer | BBDO
Head of Art Production | WIEDEN + KENNEDY
Creative Director | 72 AND SUNNY
Art Director | FARFETCH
Creative Director | WE ARE PI
Snr Producer | BLKBX CREATIVE
Creative Producer | AMAZON
SVP of Production | FCB HEALTH
Head of TV & Film | JUNG VON MATT
Snr Photo Producer | THE HOLLYWOOD REPORTER
Snr Art Producer | COLLE+MCVOY
Producer Lead (contract) | FACEBOOK
Creative Production Manager | AMAZON
CD & Founder | DONALD SCHNEIDER STUDIO
Executive Producer | GENERAL MILLS
Creative Producer | AMAZON
Head of Production | CRYPT TV
Producer | HAPPYLUCKY
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