Jody ELPHICK

Jody is head of brand and content at British period-care B Corp Callaly, where she's helped build the brand from scratch, from its initial product launch to being named one of the IAB's top 50 D2C brands in 2019. Callaly sells organic cotton period products via customisable subscription and has invented its own patented product, the tampliner. As well as looking chic (as certified by Vogue), the brand works to dismantle the period taboo and tell the true stories of marginalised people with periods. Before Callaly, Jody led content and editorial at agencies Aesop and Story Worldwide. She's worked with brands including UBS, Jo Malone, Tic Tac, Lindt, Finish and Westfield, and was European editor of Lexus magazine. Jody once spent two months living as an iron age person for a BBC reality show, in which she was the most boring contestant.