Creative Director | MEDIA ARTS LAB

Thomas Gerbeaux was born and raised in Paris. He started as a freelance copywriter and wrote for various lifestyle publications. In 2006, he created CARWASH magazine with a group of friends. In 2010, he joined the London office of TBWA \ Media Arts Lab, an advertising agency dedicated to Apple


What was your very first job?

 I got a student job at an F1 team and a big part of my job was to print photos and then add fake drivers autographs.  

What your job is and what work it entails. 

As a creative director, l initiate and make campaigns for European or MERT (Middle-East, Russia, Turkey) markets. 

How did you discover that the creative world was right for you? 

As a kid I loved writing stories and drawing stuff. I guess I never grew up.  

In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant? 

I read, listen, visit, watch as many different things and places as possible. I also love sharing ideas with younger creatives and meeting people from social/digital worlds.  

If you had to pick one piece of work or project that you are most proud of, what would it be? 

I write children novels, published in French by La Joie de Lire and sometimes translated. It’s such a privilege to work with kids, feed their imagination and contribute, even just a small part, to their education.


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