Raffaele studied Communication Sciences at the University of Lugano. After graduation, he worked for an advertising agency as account executive, in charge of branding and advertising projects. He continued his education and obtained a science masters in communications management. He joined BSI Bank as head their worldwide internal and external communications and managed all communications and branding activities within the company as well as developing projects in Asia.
In 2012, he moved to Geneva where the head of advertising, content & social media for Piaget, managing all content related activities, from advertising to social media, from content creation with Ambassadors to branding activities.