Rachel Perry is co-founder and Executive Producer at Whale.Amsterdam. After a career spanning almost 20 years as Freelance Producer for agencies like Wieden + Kennedy, 72 + Sunny and Sid Lee for brands like Adidas, Nike, Mont Blanc, Facebook, Instagram, Absolut Vodka and Johnnie Walker, she started Whale with her good friend and long time colleague Ezra Xenos.
Whale is a flexible production resource specializing in Film, Photography, Illustration , animation and all other forms of advertising craft. Whale works with Brands and agencies to build bespoke teams tailored to each brief, drawing from a global network of creative collaborators to offer a distinctive approach to production. The modular approach allows for hyper efficient production solutions, offering only as much production support as needed per brief.
Rachel has always combined a commercial career alongside a strong involvement in the art world. She was a sessional Lecturer in photography for many years. She is passionate about everything visual and strives to work with the most interesting and relevant talent for every brief, to produce the most creative craft.