“I am a hybrid,” Paul Gruber announced with a light German accent. No one quite knew if he was talking about his resume or his abilities. The CCO of Mazarine was a contrabassist in a rockabilly group after studying science in Munich, which he quit in 1993: “Too snobby!” he exclained. He left for New York where he played with a rock group called the BabyPaul & Miller. Then, he moved to Los Angeles where he worked on a soundtrack for a while. Having maxed out his visa, he flew to Tahiti where he met his wife, with whom he moved back to Germany. They left for the South of France, guided by heliotropism. In 2004, Paul created a design-edition-digital firm, which stood out to an Hermès Marketing Director on Èze beach, near Nice, where he was playing. He won a pitch for digital activation for Terre d’Hermès. There, P.-E. Reiffers, a boss at Mazarine, hired him. He joined the group as Chief Creative Officer with a team that he loves. Self-taught, he swears by his craft, shown in the mountains of ideas he has created, such as a Snapchat animation. “What makes the difference is the production of an idea more than the idea,” explains Paul Gruber.