Pascal ETCHEBARNE

1.       What was your very first job? 

My first job was graphic designer/typographer.

2.       Please describe, in your own words, what your job is and what work it entails.

Today I am chasing inches (likes facebook), I try to make hearts appear (likes insta), I multiply views, with campaigns and posts. More seriously, we never know what we are going to do, but we work with our clients to optimize communications budgets.

3.       How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? Was there a train of events that brought you where you are today?

The day I realized that creation was a discipline that brought emotions, I thought it was great 

and that was the trigger. Then I had a chance to meet the right people in the right places.

4.       In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?

The best food for a creative is the world that surrounds him and his appetite is his perpetually aroused and inexhaustible curiosity.

5.       If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation rather than its recognition or industry "success," what would it be?

I don’t know if there is a specific project, but I am also proud to be able to share a logo for the PMU that repositioned the entire company, or a proactive for JEEP or an app that will be CSR for EDF. 

6.       Which creative disciplines do you commission most, and are most interested in seeing more of and why? Which of these disciplines are you most interested in seeing at CONNECTIONS? (ie photo, film, production, social, experiential, vr, cgi, animation etc).

I am interested in all disciplines that combine innovation and creation but I admit that I am first «driven by creative thinking».

I come from a world where the print and film were king and not R.O.I.