Norman has been Image Director at Alaïa for almost two years now. Passionate about cinema, photography and all types of visual arts, he's been working in the fashion industry for the past 13 years in image and communication departments for Saint Laurent, Stella McCartney, Hermès, Chloé.
influences
questionnaire
1.) What was your very first job?
Image Coordinator at Saint Laurent
2.) Please describe, in your own words, what your job is and what work it entails.
My job is about creative direction, art buying, production mainly. It’s also about moving with the times and to keep reinventing the rules every day.
3.) How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? Was there a train of events that brought you where you are today?
Through cinema. Since I was a child. I learn a lot from films which combine all types of art.
4.) In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?
Through cinema mainly but also exhibitions, travels, meetings, Instagram (!)
5.) If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation rather than its recognition or industry "success," what would it be?
The “Jean Cocteau” project I did with Pierre Bergé in 2014
6.) Which creative disciplines do you commission most, and are most interested in seeing more of and why? Which of these disciplines are you most interested in seeing at CONNECTIONS? (ie photo, film, production, social, experiential, vr, cgi, animation)
1. Photo
2. Film
3. Production / Post production / Art buying
4. Graphic design
5. Motion design