Mylène ATLAN

Glob Brand Image Dir. | LACOSTE

Mylène has spent the last 20 years working for premium and international brands, both within the marketing department of these brands and in advertising agencies. She has been developing for more than 8 year as the image director of Lacoste, producing all the content for the brand, from the worldwide campaigns to the e-commerce images. Mylène demonstrates a strong knowledge in art buying and regularly collaborates with most of the famous photographers and models in the world.

questionnaire

1. What was your very first job? What does it feels like to look back at it? 
When I started working, I worked in a management control department for 2 months, before understanding I didn’t like at all that job!

2. Please describe, in your own words, what your current job is and what work it entails.
I’m in charge of producing all the content for Lacoste, coordinating the production and selecting all the talents.

3. How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? Which train of events did bring you to where you are today?
I did a business school, with a finance and management control specialisation. I quickly understood that it was not an area for me. I was passionate about image and photography, but I thought it was not a serious job! Today I know how lucky I am to be so passionate about my job.

4. In your constantly growing and expanding industry, how and where do you usually find inspiration to keep your work fresh, innovative and relevant?
I have a wonderful team and we try regularly to visit the best exhibitions, but also to have some moments to share together our inspirations and ideas.

5. If you had to pick one piece of work or project that you are most proud of, especially for the creative work and innovation it required rather than its recognition or industry success, what would it be?
Almost everything! Maybe more particularly the work on the e-commerce images of Lacoste because it is hard to work with such small budgets and with so many images to produce. In that context you need more talent, organisation and energy!

jury

Brand & Creative Dir. | & OTHER STORIES
Founder | MARC ASCOLI / ATELIER 32
Glob Brand Image Dir. | LACOSTE
Sr Art Director | CHANEL
Glob Comms. Director | ILLYCAFFÈ
Art Buyer & Executive Producer | ACCOR
AV & Photo Manager | NETFLIX
Creative Director | COTY
Art Buying & Production | GUCCI
Creative Director
Exec. Creative Director | PUBLICIS LUXE
Sr Creative Dir. | ORANGE GLBL BRAND
Creative Director | BLABLACAR
Founder | bOLD. cREATIVE hOUSE
Creative Director | BAD & PARTNERS
Exec. Creative Dir. | RAZORFISH
Creative Director | ICICLE
Image Director | M6
Creative Director | SONY MUSIC
International Marketing Dir. | L'ORÉAL LUXE
Creative Director | ARTE
Creative Director | GOOGLE ZOO
Exec. Creative Director | BETC
Art Director | BULGARI
Brand & Image Comm. | VINCI CONCESS
Comm. Director | CHRISTIAN LOUBOUTIN
Art Director | RENAULT
Creative Director | L'ORÉAL
Brand Mktg Mgr | EVIELAB
Creative Director | LDF STUDIO
Glob Media Director | PUIG
Creative Director | BABEL
Glob Creative Director | BOURJOIS
Creative Director | SERVICEPLAN
Head of Visual Merchandising | BA&SH
Art Buyer & Producer | EXPOSED
Sr Brand Director | PERNOD RICARD
Exec. Creative Dir. | JEFFERSON AND SON
Glob VP Mktg & Comm | TAKASAGO
Marktg. and Comm. Director
Art director | AMI PARIS
Exec. Creative Director Digital | CHANEL
Art Director | CONDÉ NAST - GQ ITALY
Glob Creative Director | VISTAPRINT
Digital Content Manager | CHANEL
Creative Exec. | NETFLIX FRENCH ORIGINAL SERIES
Founder | THE SOCIALITE FAMILY
Sr Art Director | MOËT HENNESSY
Chief Communications Officer | EARTH
Head of Visual Identity | MOËT HENNESSY
Creative Director
Chief Creative Officer | MAZARINE
Founder | 2E BUREAU
Creative Insti. & Press Cont. Mgr | CARTIER
Marketing Director | ESTÉE LAUDER
Creative Director | DAILYMOTION
Founder & CEO | LIGHTHOUSE
Partner | YOU & MR JONES
Art Director | STUDIO LH
Head of Art Production | PUBLICIS
Chief Mktg & Comm.Officer | ETAM
Head of Art Buying | PUBLICIS
Glob Digital Marketing Dir. | GUCCI BEAUTY
Marketing Director | WARNER MUSIC
Creative Director | UNILEVER
Head of advertising | KENZO
Head of Art Direction | LA REDOUTE
Art Director | PARFUMS CHRISTIAN DIOR
Art Director | ROSA PARIS
Image Director | ALAÏA
Partner, Chief Creative Officer | NETEXPLO
Head of Creative Experience | H&M GROUP
Exec. Creative Director | ARMANDO TESTA
Marketing & Comms Dir. | MOËT HENNESSY
Artistic Director | AIR FRANCE MADAME
Print & TV Producer | BUZZMAN
Glob 360 Comms. | PACO RABANNE PUIG
Head of Art Buying | BETC
Communications Director | M6
Head of TV Production | BETC
Exec. Creative Dir
Creative Director | DES CHEVAL
Creative Director | ESTÉE LAUDER
Creative Director | BETC
Creative Studio Director | SHISEIDO
Exec. Creative Director | BABEL
Founder | MEG&YOU
Founder | WHALE AMSTERDAM
Glob Chief Creative Officer | OPEn
Glob Head of Production | BETC
Comms. Director | PROVALLIANCE
Digital Brand Cont Dir. | DIOR PARFUMS
Glob Director Brand Relations | MONTBLANC
Executive Creative Dir. | PUBLICIS EtNous
Creative Director | ACCOR CREATIVE STUDIO
Creative Director
Creative Director | PSA PEUGEOT CITROEN
CD & Founder | RICCARDO RUINI STUDIO
VP Creative Director | COTY PRESTIGE
Creative Director | ROSA PARIS
VP Glob Communications | LANCÔME
Art Buyer & Producer | FIFTY FOUR
Exec. Creative Director | PUBLICIS LUXE
Creative Director
Senior VP Parfum & Beauté | DIPTYQUE
Comms. Director | MARELLA - MAX MARA
Art Director | GOOGLE
Image Director | LE BON MARCHÉ
Art & Image Director
Operational Marketing Manager | CHLOÉ
Co-President | PRODIGIOUS
Art Director | ACCOR CREATIVE STUDIO
Assoc. Creative Director | PUBLICIS CONSEIL
Exec. Creative Director | PUBLICIS GROUP
Exec. Creative Director | CHANGE
Creative Director | GIVAUDAN
Creative Director | SAATCHI & SAATCHI
Head of Art | LALIQUE
Creative Director | SC ART ROOM
Digital Com. Director | LOUBOUTIN
Marketing & Comms. Dir. | BASEL WORLD
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