Exec. Creative Director | ARMANDO TESTA

With over 20 years of experience in the creative industry, steps in international agencies such as FCB and J. Walter Thompson, Michele Mariani is currently Executive Creative Director at Armando Testa Group and responsible for a Luxury Unit. He oversees all aspects of branding, design and visual communications, and during his professional path, he signed projects for brands such as Rolex, Montblanc, De Beers, Pirelli, Lavazza, Krizia, Gianfranco Ferrè, Stefanel, Ferragamo, Pomellato, Giorgio Armani. He shared projects with internationally renowned photographers like Steve McCurry, Mondino, Annie Liebovitz, Miles Aldrige, Ervin Olaf, Ellen von Unwerth, Platoon,Matthew Brookes, Peter Lindbergh.



1.) What was your very first job?

During High school I used to get paid to make tables of ornamental design that I would sell to other students.

2.) Please describe, in your own words, what your job is and what work it entails.

My job involves managing creative processes, generating ideas, stimulating new solutions, searching for creating responses to the need of brands that give us their trust.

3.) How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today?

I liked drawing and was attending an arts school, there I discovered that through an artistic filter reality seemed more interesting. Eventually, I met advertising.

4.) In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?

Inspiration is everywhere, sometimes it’s her reaching out to you, sometimes you have to find it, getting rid of all that’s superfluous and capturing the essence of things. At times it can be a game and easy to tackle, some other fatigue sweat and transpiration.

5.) If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?

The next one.

6.) What social media artist/account are you most influenced by ?

There's no artist I've been particularly focused on, I'm extremely curious about what happens on artistic digital platforms. I really like Jr's body of work for his powerful expressiveness and strong connection with the real world.

I'm fascinated by Virgilio Villoresi's poetic universe, artist and italian film-maker, his capability of grabbing you by the hand and taking you outside your daily routine toward other imaginable worlds. His work gives a brief insight of culture and time.

I appreciate the richness and freshness in the creativity of Natalya Lobanova a London based artist who makes paintings and sketches of almost everything and on every topic. From illustrations about social causes and issues to creating a perfect humor depiction, she keeps the observer involved and engaged in her thoughts and expressions.

I adore synthesis, the rigorous use of colors and contagious energy of Olimpia Zagnoli.

7.) Which creative disciplines do you commission most, and are most interested in seeing more of ? (ie, photo, film, social, experiential, vr, etc)

I find it difficult to separate the different artistic disciplines. Art and creativity arise from the breaking down of barriers, from contamination, and from breaking the rules. I like eveything that strikes, that manages to capture the attention of mankind, which is bombarded every day with million of images.


Brand & Creative Dir. | & OTHER STORIES
Glob Brand Image Dir. | LACOSTE
Sr Art Director | CHANEL
Glob Comms. Director | ILLYCAFFÈ
Art Buyer & Executive Producer | ACCOR
AV & Photo Manager | NETFLIX
Creative Director | COTY
Art Buying & Production | GUCCI
Creative Director
Exec. Creative Director | PUBLICIS LUXE
Sr Creative Dir. | ORANGE GLBL BRAND
Creative Director | BLABLACAR
Founder | bOLD. cREATIVE hOUSE
Creative Director | BAD & PARTNERS
Exec. Creative Dir. | RAZORFISH
Creative Director | ICICLE
Image Director | M6
Creative Director | SONY MUSIC
International Marketing Dir. | L'ORÉAL LUXE
Creative Director | ARTE
Creative Director | GOOGLE ZOO
Exec. Creative Director | BETC
Art Director | BULGARI
Brand & Image Comm. | VINCI CONCESS
Art Director | RENAULT
Creative Director | L'ORÉAL
Brand Mktg Mgr | EVIELAB
Creative Director | LDF STUDIO
Glob Media Director | PUIG
Creative Director | BABEL
Glob Creative Director | BOURJOIS
Creative Director | SERVICEPLAN
Head of Visual Merchandising | BA&SH
Art Buyer & Producer | EXPOSED
Sr Brand Director | PERNOD RICARD
Exec. Creative Dir. | JEFFERSON AND SON
Glob VP Mktg & Comm | TAKASAGO
Marktg. and Comm. Director
Art director | AMI PARIS
Exec. Creative Director Digital | CHANEL
Art Director | CONDÉ NAST - GQ ITALY
Glob Creative Director | VISTAPRINT
Digital Content Manager | CHANEL
Sr Art Director | MOËT HENNESSY
Chief Communications Officer | EARTH
Head of Visual Identity | MOËT HENNESSY
Creative Director
Chief Creative Officer | MAZARINE
Founder | 2E BUREAU
Creative Insti. & Press Cont. Mgr | CARTIER
Marketing Director | ESTÉE LAUDER
Creative Director | DAILYMOTION
Partner | YOU & MR JONES
Art Director | STUDIO LH
Head of Art Production | PUBLICIS
Chief Mktg & Comm.Officer | ETAM
Head of Art Buying | PUBLICIS
Glob Digital Marketing Dir. | GUCCI BEAUTY
Marketing Director | WARNER MUSIC
Creative Director | UNILEVER
Head of advertising | KENZO
Head of Art Direction | LA REDOUTE
Art Director | ROSA PARIS
Image Director | ALAÏA
Partner, Chief Creative Officer | NETEXPLO
Head of Creative Experience | H&M GROUP
Exec. Creative Director | ARMANDO TESTA
Marketing & Comms Dir. | MOËT HENNESSY
Artistic Director | AIR FRANCE MADAME
Print & TV Producer | BUZZMAN
Glob 360 Comms. | PACO RABANNE PUIG
Head of Art Buying | BETC
Communications Director | M6
Head of TV Production | BETC
Exec. Creative Dir
Creative Director | DES CHEVAL
Creative Director | ESTÉE LAUDER
Creative Director | BETC
Creative Studio Director | SHISEIDO
Exec. Creative Director | BABEL
Founder | MEG&YOU
Glob Chief Creative Officer | OPEn
Glob Head of Production | BETC
Comms. Director | PROVALLIANCE
Digital Brand Cont Dir. | DIOR PARFUMS
Glob Director Brand Relations | MONTBLANC
Executive Creative Dir. | PUBLICIS EtNous
Creative Director
Creative Director | PSA PEUGEOT CITROEN
VP Creative Director | COTY PRESTIGE
Creative Director | ROSA PARIS
VP Glob Communications | LANCÔME
Art Buyer & Producer | FIFTY FOUR
Exec. Creative Director | PUBLICIS LUXE
Creative Director
Senior VP Parfum & Beauté | DIPTYQUE
Comms. Director | MARELLA - MAX MARA
Art Director | GOOGLE
Image Director | LE BON MARCHÉ
Art & Image Director
Operational Marketing Manager | CHLOÉ
Co-President | PRODIGIOUS
Assoc. Creative Director | PUBLICIS CONSEIL
Exec. Creative Director | PUBLICIS GROUP
Exec. Creative Director | CHANGE
Creative Director | GIVAUDAN
Creative Director | SAATCHI & SAATCHI
Head of Art | LALIQUE
Creative Director | SC ART ROOM
Digital Com. Director | LOUBOUTIN
Marketing & Comms. Dir. | BASEL WORLD
©2016 LE BOOK All Rights Reserved