Marvin DEIN

1.       What was your very first job?   I worked as a hospital worker for my first job.  2.       Please describe, in your own words, what your job is and what work it entails.  I am in charge of formalizing the brand's identity, disseminating and publicizing the brand strategy internally, and I propose a marketing and communication action plan.  3.       How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? Was there a train of events that brought you where you are today?  I discovered, while working at Colette, that I was attracted to a certain form of creation when I was entrusted with preparing collaborations between the brands and the store.  4.       In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?  Co-branding gave me a creative experience which now helps me to work on a product like Evielab which requires a slightly different approach, that of the world of wellness and pharmacy versus that of fashion. But the codes remain the same, so we are mainly inspired by innovative brands and products so that our products match in the same environment. 5.       If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation rather than its recognition or industry "success," what would it be?
  It's complicated to choose a particular project, given my atypical background. But I think that with Evielab, I am participating in the project of which I am most proud, because it is a product that has a real need and efficiency, not just a gadget.   6.       Which creative disciplines do you commission most, and are most interested in seeing more of and why? Which of these disciplines are you most interested in seeing at CONNECTIONS? (ie photo, film, production, social, experiential, vr, cgi, animation etc).
  Animation, photo and video are mainly the disciplines that interest me the most because they have an enormous power of attraction towards the population.