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Isabelle MOCQ-ORAIN
Head of Art Buying | BETC
Isabelle worked for numerous companies such as ECOM UNIVAS, OPERA, and CLM/BBDO before joining BETC in 2000 where she still works as Head Art Buyer. She partook on campaigns for McDonalds and Air France, amongst others. The diversity of the clientele at BETC offered her the opportunity to work with many talented photographers, illustrators, and graphic designers. She finds inspiration going to distinct events like the Les Rencontres d'Arles, Paris PHOTO, and The Hyeres' Festival thanks to the qualitative selection of talented young artists.
influences
questionnaire
1.) What was your very first job?
I began as an assistant art director in a "creative studio" specialising in editions. Then I left to work as assistant art buyer at Ecom Univas, advertising agency.
2.) Please describe, in your own words, what your job is and what work it entails.
Curiosity, creativity, innovation, crossed with a good sense of negotiation and diplomacy.
3.) How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today?
I always liked drawing, and naturally went towards artistics studies.
4.) In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?
Exhibitions, festivals such as Hyeres, Arles etc... as well as lots of press magazines.
5.) If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry "success," what would it be?
All the Air France campaigns I have done in the last 10 years.
